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Lead Marketing Strategist for Integrated Solutions

2 months ago

San Francisco, California, United States Cash App Full time

Company Overview

Cash App, a pioneering financial technology platform, has evolved since its inception in 2013. Originally designed to simplify peer-to-peer transactions, it has transformed into a comprehensive ecosystem offering innovative financial solutions, including Afterpay/Clearpay. Our mission is to reshape the global financial landscape, making it more relatable, accessible, and instantly available to our 47 million active users.

With a diverse workforce operating in various locations, Cash App fosters a culture of creativity, collaboration, and impact. We have embraced a remote-first approach, ensuring that our employees can thrive regardless of their geographical location.

Position Overview

We are seeking a dynamic and results-driven Senior Integrated Marketing Lead to join our Commerce team, focusing on Afterpay and Cash App Pay. The ideal candidate will possess extensive experience in managing integrated marketing initiatives, particularly in collaboration with commercial retailers and third-party partners. This role demands a proactive individual who excels in a fast-paced environment and demonstrates exceptional communication and presentation skills, blending creativity with analytical prowess.

Key Responsibilities

  • Lead integrated marketing initiatives for Afterpay in the U.S., ensuring alignment with Afterpay International for global brand consistency.
  • Design and implement marketing campaigns that enhance consumer awareness and adoption of Cash App's commerce solutions.
  • Develop a comprehensive content strategy that effectively communicates our value proposition to our target audience.
  • Collaborate with various marketing channels, including B2B and B2C, Creative, Data Science, and communications teams to execute seamless launch plans.
  • Create integrated marketing campaigns that support third-party partners during critical retail periods.
  • Establish compelling product positioning and oversee the launch and adoption of commerce offerings.
  • Work closely with Customer Insights and Data Science to derive insights that inform campaign strategies.
  • Partner with Product and Customer Insights to establish feedback mechanisms on marketing effectiveness and brand perception.
  • Collaborate with Creative teams and external agencies to develop campaign assets and ongoing content.
  • Advocate for enhancing the brand's overall aesthetic across all customer touchpoints.

Qualifications

  • 12+ years of relevant experience in integrated marketing, product marketing, or brand marketing.
  • A minimum of 5 years of direct experience in integrated marketing.
  • Experience in technology, financial services, or retail sectors is preferred.
  • Proven ability to lead cross-functional teams effectively.
  • Strong verbal and written communication skills, with the capability to distill complex situations into clear plans.
  • Data-driven mindset with robust analytical skills.
  • A collaborative team player who is accountable, proactive, and solution-oriented.
  • Ability to analyze data to extract actionable insights.

Additional Information

Cash App offers a competitive compensation package that reflects the market-based approach to pay. Full-time employees enjoy a comprehensive benefits package, including healthcare coverage, retirement plans, wellness programs, and paid time off.

We are committed to fostering an inclusive workplace where every employee has equal access to opportunities. Cash App is an equal opportunity employer, and we evaluate all candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected status.