Website Personalization and Optimization Program Lead

2 weeks ago


Ames, Iowa, United States Thomson Reuters Full time
Position Overview
As a vital member of the Digital Activation Team at Thomson Reuters, we are seeking a skilled Program Manager dedicated to enhancing web pages and expanding personalized user experiences. The Website Personalization and Optimization Program Manager plays a crucial role in organizing the complexities associated with A/B testing, optimization, audience segmentation, and personalization initiatives. Your primary responsibility will be to ensure that our projects are seamlessly coordinated across all levels and align with our overarching strategies and objectives. You will have the unique opportunity to help establish Personalization as a foundational capability within our organization.

Key Responsibilities
In this role, you will:
  • Facilitate collaboration among cross-functional teams (e.g., business units, engineering, product management, data analytics) to develop new personalization frameworks and test concepts.
  • Work closely with leadership to translate strategies into actionable plans and create a structured approach for repeatable processes.
  • Ensure that projects align with organizational goals and objectives.
  • Identify potential risks and develop mitigation strategies.
  • Create comprehensive plans and timelines, monitor progress, and implement corrective measures as needed.
  • Communicate effectively across all levels of the organization.
  • Collaborate with various functions to uphold quality standards throughout the program lifecycle.
  • Establish clear objectives and metrics for success.
  • Define and monitor key performance indicators for each initiative.
  • Implement a robust communication strategy and operational rhythm, providing regular updates on both the testing processes and the overall program.
  • Stay informed about industry trends and emerging technologies related to personalization and website optimization.
Candidate Profile
You are an ideal candidate for the Website Personalization and Optimization Program Manager position if you possess:
  • A minimum of 3 years of experience in a Program Manager role or a similar capacity.
  • Expertise in conversion rate optimization (CRO) and best practices for A/B testing.
  • A strong understanding of customer needs and market dynamics.
  • The ability to thrive in a fast-paced environment while managing multiple priorities.
  • Exceptional communication and interpersonal skills.
  • Proficiency in Agile methodologies and tools such as Jira and Confluence.
  • Familiarity with website optimization techniques, including heat mapping, click tracking, and personalization software.
  • Experience with Adobe products, particularly Adobe Target, Adobe Audience Manager, and Adobe Analytics.
What We Offer
At Thomson Reuters, we foster an inclusive culture that values world-class talent and is committed to your personal and professional development through:
  • Flexible Work Environment: We support a hybrid working model that balances in-office and remote work.
  • Comprehensive Benefits: Our benefits package includes flexible vacation policies, mental health days, and resources for overall wellbeing.
  • Diversity and Inclusion: We are recognized for our commitment to equality and creating a supportive workplace.
  • Learning Opportunities: Access to LinkedIn Learning and internal networking opportunities.
  • Social Responsibility: Participation in employee-driven initiatives and volunteer opportunities.
About Thomson Reuters
Thomson Reuters is dedicated to providing trusted information and tools that empower professionals across various sectors. Our commitment to transparency, justice, and inclusivity drives our mission to support our clients in achieving their goals. We are proud to be an Equal Employment Opportunity/Affirmative Action Employer, promoting a diverse and inclusive workforce.

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