Website Personalization Program Manager

2 weeks ago

Ames, Iowa, United States Thomson Reuters Full time
Position Overview
As a key member of the Digital Activation Team at Thomson Reuters, we are seeking a skilled Program Manager to enhance webpage performance and elevate personalized user experiences. The Website Personalization Program Manager will play a pivotal role in streamlining the complexities associated with A/B testing, optimization, audience segmentation, and personalization initiatives. Your mission will be to ensure that our projects are well-coordinated across all levels and aligned with our strategic objectives. This role presents an exciting opportunity to establish Personalization as a core capability within our organization.

Key Responsibilities
In this role, you will:
  • Facilitate collaboration among cross-functional teams (including business units, engineering, product management, and data analytics) to develop foundational personalization strategies and test concepts.
  • Work closely with leadership to translate strategies into actionable plans, creating a framework for repeatable processes.
  • Ensure project alignment with organizational goals and objectives.
  • Identify potential risks and develop mitigation strategies.
  • Create comprehensive plans and timelines, monitor progress, and implement corrective actions as needed.
  • Communicate effectively across all organizational levels.
  • Collaborate with various departments to maintain quality standards throughout the program lifecycle.
  • Set clear objectives and define success metrics.
  • Establish and monitor key performance indicators for each initiative.
  • Implement a robust communication strategy and regular reporting mechanisms for both testing initiatives and overall program status.
  • Stay informed about industry trends and emerging technologies related to personalization and website optimization.
Candidate Profile
The ideal candidate for the Website Personalization Program Manager position will possess:
  • A minimum of 3 years of experience in program management or a related field.
  • Expertise in conversion rate optimization (CRO) and best practices for A/B testing.
  • A strong grasp of customer needs and market dynamics.
  • The ability to thrive in a fast-paced environment while managing multiple priorities.
  • Exceptional communication and interpersonal skills.
  • Proficiency in Agile methodologies and tools such as Jira and Confluence.
  • Familiarity with website optimization methods, including heat mapping, click tracking, and personalization software.
  • Experience with Adobe products, specifically Adobe Target, Adobe Audience Manager, and Adobe Analytics.
Benefits
Joining Thomson Reuters means becoming part of a culture that values diversity and inclusion, offering opportunities for personal and professional growth through:
  • Flexible Work Environment: A hybrid work model that allows for a balance between in-office and remote work.
  • Comprehensive Benefits: A range of benefits focused on work-life balance, including flexible vacation policies and mental health support.
  • Inclusive Culture: A globally recognized commitment to equality, diversity, and inclusion.
  • Learning Opportunities: Access to LinkedIn Learning and internal talent development programs.
  • Social Responsibility: Participation in employee-driven initiatives and volunteer opportunities.
About Thomson Reuters
Thomson Reuters is dedicated to providing trusted information and tools that empower professionals across various sectors. Our commitment to integrity and transparency drives our mission to support justice and uphold the rule of law. We pride ourselves on fostering an environment where every employee can contribute and grow, making a meaningful impact in their communities and industries.

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