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Marketing Coordinator

2 months ago

Ames, Iowa, United States Iowa State University Full time

Position Title: Marketing Specialist - University Museums

Job Group: Professional & Scientific

Required Minimum Qualifications: Bachelor's degree and 3 years of relevant experience

Preferred Qualifications: Proven experience in formulating and executing marketing strategies and plans

Extensive experience in managing and operating an organization's website and social media platforms

Proven track record in developing and executing public relations strategies for an organization

Experience in creating interpretive materials

Experience in designing communication/marketing materials such as brochures, posters, invitations, and other media using Adobe Creative Suite (InDesign, Photoshop, and Illustrator) and original photography

Proven experience in developing and managing media relations for an organization

Job Overview:

Are you a strategic and innovative thinker? Do you excel in fast-paced environments where you can lead impactful marketing and communication initiatives? If so, this role may be a perfect fit for you.

The University Museums at Iowa State University is looking for candidates for the position of Marketing Specialist II. This unique organization includes two art museums, a National Historic Landmark site, a home museum, a sculpture garden, and one of the largest public art collections on a university campus in the nation. The University Museums presents world-class exhibitions alongside educational programming, actively acquires art to enhance its collection of over 30,000 permanent objects, conserves and preserves its collections, conducts and publishes curatorial research, and promotes student engagement.

Key Responsibilities:

  • Strategic Leadership: Formulate and implement a comprehensive marketing strategy that boosts the visibility and reputation of the University Museums. Assess and evaluate its effectiveness to ensure alignment with our objectives.
  • Brand Management: Develop and maintain the museum's brand identity, ensuring consistency across all communications and alignment with the broader University brand.
  • Promotion & Outreach: Lead promotional initiatives for exhibitions, public programs, special events, and more. Engage with audiences both on campus and in the wider community.
  • Digital Presence: Enhance and manage our website and social media channels to keep our community informed and engaged.
  • Creative Production: Supervise the creation of promotional materials such as brochures, posters, and digital content. Develop media advertising strategies to ensure effective outreach.
  • Budget & Metrics: Establish and achieve measurable marketing objectives while managing a balanced budget. Track and report on marketing metrics to drive ongoing improvement.
  • Public Relations: Develop and execute a comprehensive communication strategy. Create public relations materials that align with our unified voice and manage media inquiries.
  • Event Support: Assist with both in-person and virtual programs and events.
  • Donor Engagement: Build relationships with donors and prepare proposals and grants to secure funding for marketing and communication initiatives.

At the University Museums, you will be part of a dynamic team dedicated to celebrating and showcasing the arts. We provide a collaborative and supportive work environment with opportunities to make a significant impact on our community.

Level Guidelines:
• Intermediate-level position requiring solid professional and/or technical skills, working under general supervision to achieve goals.
• Applies broad knowledge of the field to moderately complex problems and issues.
• Exercises judgment within defined procedures to determine appropriate actions and resolve issues.
• Responds to a wide range of inquiries and requests.
• May provide training and/or direction to lower-level staff.
• May lead projects of moderate scope and complexity.
• Provides guidance to students.

Appointment Type: Regular

Time Type: Full time

Pay Grade: PS807

Application Instructions: To apply for this position, please complete the Employment Application. Be prepared to submit your resume and a cover letter.

Equal Opportunity Statement: Iowa State University is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, genetic information, national origin, marital status, disability, or protected veteran status.