Marketing Coordinator

2 weeks ago

Ames, Iowa, United States Iowa State University Full time

Position Title: Marketing Specialist - University Museums

Job Group: Professional & Scientific

Required Minimum Qualifications: Bachelor's degree and 3 years of relevant experience

Preferred Qualifications: Proven track record in crafting and executing marketing strategies and plans

Extensive experience in managing and enhancing an organization's website and social media platforms

Proven expertise in developing and executing public relations strategies for an organization

Experience in creating interpretive materials

Experience in designing marketing and communication materials such as brochures, posters, invitations, and other media using Adobe Creative Suite (InDesign, Photoshop, and Illustrator) and original photography

Proven experience in managing media relations for an organization

Job Overview:

Are you a visionary and strategic thinker? Do you excel in fast-paced environments where you can lead impactful marketing and communication initiatives? If so, this opportunity may be for you.

The University Museums at Iowa State University is looking for candidates for the role of Marketing Specialist II. This unique organization includes two art museums, a National Historic Landmark site, a sculpture garden, and one of the largest campus public art collections in the country. The University Museums presents world-class exhibitions alongside educational programming, actively acquires artworks to enhance its extensive collection, conserves and preserves artifacts, conducts and publishes curatorial research, and promotes student engagement.

Position Responsibilities:

  • Strategic Leadership: Formulate and implement a comprehensive marketing strategy that elevates the visibility and reputation of the University Museums. Assess and analyze its effectiveness to ensure alignment with our objectives.
  • Brand Management: Develop and maintain the museum's brand identity, ensuring consistency across all communications while aligning with the broader University brand.
  • Promotion & Outreach: Spearhead promotional activities for exhibitions, public programs, special events, and more. Engage with diverse audiences on campus and beyond.
  • Digital Presence: Oversee and enhance our website and social media channels to keep our community informed and engaged.
  • Creative Production: Manage the creation of promotional materials such as brochures, posters, and digital content. Develop media advertising strategies and ensure cost-effective outreach.
  • Budget & Metrics: Establish and achieve measurable marketing objectives while managing a balanced budget. Track and report on marketing metrics to drive continuous improvement.
  • Public Relations: Develop and execute a comprehensive communication strategy. Create public relations materials that align with our unified voice and handle media inquiries.
  • Event Support: Assist with both in-person and virtual programs and events.
  • Donor Engagement: Build relationships with donors and write proposals and grants to secure funding for marketing and communication initiatives.

At the University Museums, you will be part of a dynamic team dedicated to celebrating and showcasing the arts. We provide a collaborative and supportive work environment with opportunities to make a significant impact on our community.

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