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Search Marketing Supervisor
2 months ago
Company Overview
Publicis Health Media stands as a premier health media agency in the United States, committed to providing solutions that connect individuals with significant health and wellness resources daily. Our deep-rooted passion for health and wellness drives our efforts across the media landscape, assisting patients in navigating critical moments in their healthcare journeys.
Despite our growth to become the leading agency in our sector, we maintain the dynamic energy and innovative spirit of a startup. This unique culture empowers us to develop groundbreaking and impactful "health media firsts" for our clients, all while embodying the essence of #phmlove.
Position SummaryThe Paid Search Supervisor, reporting directly to the Associate Director, is responsible for guiding a team of Senior Associates and Associates dedicated to a specific client or brand portfolio. This role is crucial in ensuring that effective strategies are implemented. The Supervisor will lead innovative initiatives, engage in client-facing strategy discussions, and oversee career development within the team. Your role will be to enhance the effectiveness of Search campaigns, ensuring that all tasks are completed to a high standard.
This position operates in a hybrid model, requiring three days of in-office work each week. Details regarding accommodations will be discussed during the interview process.
Key Responsibilities- Ensure the quality of campaign builds, aligning recommendations with overarching goals.
- Oversee pre-launch reviews and ensure compliant launches through continuous training and oversight.
- Review and enhance optimization schedules and testing plans, ensuring effective implementation and sharing of outcomes.
- Evaluate client-facing materials, providing constructive feedback to ensure quality and depth.
- Actively represent the Search team in client meetings, fostering trusting relationships and establishing yourself as a strategic expert in search.
- Support team reporting initiatives, translating performance data into actionable insights and collaborating with other teams to refine strategies.
Experience and Knowledge
- Minimum of 3 years of experience in the search landscape, encompassing both paid and organic search, with an understanding of consumer behavior and brand benefits from a robust search presence.
- Proficient in campaign implementation, management, analysis, optimization, and automation within the digital marketing space.
- Well-informed on industry trends, providing insights into their implications in the healthcare sector.
- Familiarity with measurement and technology partner landscapes, capable of evaluating innovative solutions for client testing.
- Comprehensive understanding of therapeutic areas and competitive landscapes.
- In-depth knowledge of client business objectives and priorities, connecting current search strategies with future opportunities.
#LI-Hybrid
Additional InformationAt Publicis Groupe, our motto "Viva La Différence" signifies our belief in the strength of diversity. We celebrate all identities and strive to create an inclusive environment that fosters belonging for all talent. Our comprehensive benefits package is designed to support the diverse needs of our workforce, including medical, dental, and vision coverage, disability insurance, 401K, parental leave, family care assistance, tuition reimbursement, and flexible time off.
We are committed to maintaining confidentiality in accordance with EEO guidelines.