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Digital Media Specialist

2 months ago

Philadelphia, Pennsylvania, United States Evolution Americas Full time
Job Description

Evolution Americas is seeking a highly skilled Digital Marketing Specialist to lead our digital media initiatives for North America. This role involves optimizing talent attraction efforts across digital platforms, boosting visibility in key markets, and collaborating closely with Talent Acquisition teams to position Evolution Americas as a leading employer in the industry.

Main Responsibilities:

  • Develop and implement digital marketing plans aimed at driving conversion in the form of applicants from the identified target groups and markets.
  • Lead the implementation and optimization of web, SEM, display advertising efforts supporting the recruitment and Evolution Americas' position as an attractive and relevant employer with the identified target groups.
  • Collaborate with the teams on optimizing local social media pages and the user experience.
  • Generate and curate content for digital recruitment campaigns in collaboration with the in-house creative team and external agencies.
  • Analyze and report performance of digital marketing campaigns and assess against goals (ROI and marketing KPIs).

Requirements:

  • 5+ years of experience in a fast-paced environment with ambitious targets.
  • Degree in marketing or a related field preferred.
  • Demonstrable experience from managing Facebook Business Manager, TikTok Business Manager, Snapchat campaigns, Google Ads, Google Analytics, SEM, marketing databases, email, and display advertising campaigns.
  • Knowledge of all social media platforms, including Instagram, X, and LinkedIn.
  • Experience in setting up and optimizing PPC campaigns on all major search engines in North America.
  • Working knowledge of ad serving tools.

Preferred Qualifications:

  • Experience with A/B testing and multivariate experiments.
  • Good analytical capability; experience from evaluating end-to-end user experience across multiple channels and customer touch points.
  • Result-oriented with proven experience from identifying target audiences for digital media and devising digital campaigns that engage, inform, and drive conversion.
  • Ability to work within assigned budgets.
  • Self-motivated team player.

About Evolution Americas:

Evolution Americas is a leading developer and provider of products and services for online casino entertainment. Our excellence is driven by a dynamic and creative environment that creates a unique opportunity for personal and professional growth. We thrive on remaining an award-winning digital powerhouse of entertainment products and services with an ever-expanding line-up of product brands.

We offer a comprehensive benefits package, including paid time off, paid holidays, employee referral program, medical, dental, and vision insurance plans, life and AD&D insurance, and employee discount program.