Marketing Communications Specialist
2 weeks ago
About the Role: We are seeking a talented individual with a passion for storytelling and creativity to join our team as a Marketing Communications Specialist. This position plays a crucial role in enhancing brand visibility and fostering customer engagement for our family-owned business.
Key Responsibilities:
- Collaborate with Directors and Operations teams to craft effective marketing communications and campaigns.
- Work alongside the Digital Marketing Specialist to create engaging content for both digital and print platforms.
- Develop and edit compelling content across various marketing channels, ensuring alignment with our brand guidelines.
- Assist in the creation of promotional materials for events, tradeshows, and other marketing initiatives.
- Manage and maintain the company's media library and website content.
- Utilize analytics to assess the performance of marketing campaigns and report findings to the Executive Team.
- Stay updated on the latest trends in marketing and media to inform strategy and execution.
Qualifications:
The ideal candidate will possess a Bachelor's degree in marketing, communications, or a related field, along with a minimum of two years of experience in digital media or marketing. Candidates with an associate degree and three years of relevant experience are also encouraged to apply.
Skills Required:
- Proficiency in web analytics, web design, and content management systems.
- Expertise in Adobe Creative Suite applications, including Photoshop, Illustrator, and InDesign.
- Strong understanding of social media platforms and digital marketing strategies.
- Ability to research and implement current digital media trends.
Additional Information:
We value our employees and offer competitive wages, comprehensive medical and life insurance, retirement plans with matching contributions, and various voluntary benefits. Our commitment to a positive work environment is reflected in our team culture.
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