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Senior CRM Manager

2 months ago

New York, New York, United States Pyramid Consulting Group, LLC Full time

Pyramid Consulting Group, LLC is currently in search of a Senior CRM Manager specializing in customer relationship management and eCommerce strategies. This position offers the flexibility of remote work initially, with plans to transition to a hybrid model in the future.

Key Responsibilities:

  • Formulate and execute a comprehensive email and SMS marketing strategy that aligns with overall business goals and content schedules.
  • Oversee the execution of email marketing campaigns, including ideation, content creation, distribution, and performance analysis.
  • Enhance the effectiveness of email and SMS campaigns through systematic A/B testing of various elements such as subject lines, content, layouts, and timing.
  • Collaborate with stakeholders to define key performance indicators for retention initiatives, analyze performance metrics, and deliver actionable insights.
  • Implement tactics to grow the email subscriber base through effective lead generation and opt-in strategies.
  • Ensure all email marketing efforts comply with applicable regulations.
  • Design and manage retention programs focused on subscriptions, referrals, and loyalty to maximize customer lifetime value and repeat purchases.
  • Work closely with brand marketing, design teams, and external web developers to ensure timely delivery of project milestones.
  • Develop on-site digital marketing initiatives for product launches and content refreshes.
  • Monitor website performance and make necessary adjustments based on inventory levels, sales data, and promotional activities.
  • Partner with digital leadership to create a strategic roadmap for the website.
  • Optimize site applications to enhance revenue generation and improve the overall customer experience.

Qualifications:

  • Minimum of 7 years of experience in email and SMS marketing with a demonstrated history of success.
  • Experience in the beauty industry is essential.
  • Proficient in email marketing platforms and tools such as Klaviyo, Listrak, or Iterable.
  • Familiarity with Google Analytics 4 (GA4) is preferred.
  • Strong analytical capabilities to interpret data for strategic decision-making.
  • Exceptional organizational, planning, time management, and communication skills.
  • Knowledge of Shopify Plus or similar eCommerce platforms is advantageous.
  • Basic HTML/CSS skills for customizing email templates are a plus.
  • Awareness of industry best practices and emerging trends in email and SMS marketing.
  • Experience with project management tools like Asana is beneficial.
  • A proactive mindset with the ability to work independently in a small team or startup setting.
  • A collaborative team player attitude is crucial.

Compensation: $110,000 - $130,000 annually, plus bonus and equity options.

Pyramid Consulting Group, LLC is an Equal Opportunity Employer committed to fostering a diverse workplace. We do not discriminate in recruitment, hiring, training, promotion, or any other employment practices based on race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.