Social Media and Influencer Marketing Lead

2 weeks ago

MagstattleBas, Grand Est, United States Straight Arrow News Full time

Our Mission

Straight Arrow News is dedicated to delivering unbiased, fact-based journalism in a time when media trust is critically low. In today's polarized political and media landscape, our commitment to serving the public rather than any political agenda is more vital than ever.

Since our inception in 2021, independent organizations such as AllSides and Ad Fontes Media have validated our commitment to impartial reporting. AllSides has awarded us a Center rating and Balance CertificationTM, recognizing us as an exemplary news outlet free from partisan bias. Ad Fontes describes our reporting as exhibiting 'Middle or Balanced Bias.'

This role presents a unique opportunity to collaborate with a mission-driven team focused on providing accurate, non-partisan journalism – the standard for news reporting.

Position Overview

Straight Arrow News is seeking a proactive and strategic Social Media and Influencer Marketing Lead. In this role, you will be pivotal in monitoring essential metrics, managing budgets, and developing paid media strategies to ensure a positive return on investment (ROI). We are looking for an individual who embodies an entrepreneurial mindset, has a knack for negotiation, and thrives in a fast-paced startup environment. You will collaborate across various departments, including Influencer Marketing, Social Media, and Senior Leadership, to create influencer strategies that align with our business objectives.

Key Responsibilities


• Contract Management: Draft and negotiate influencer agreements, ensuring compliance with relevant regulations and laws governing influencer marketing.


• Performance Analysis: Produce comprehensive reports that highlight key performance indicators, insights, and ROI to evaluate the success of campaigns.


• Budget Oversight: Oversee the allocation of the influencer marketing budget, ensuring effective resource management and cost efficiency.


• Campaign Planning: Establish objectives, track conversions, and assess the success of influencer initiatives. Additionally, plan, execute, and optimize paid media campaigns across platforms such as Google Ads and Facebook Ads.

Qualifications


• Results-oriented with a strong focus on achieving goals.


• Exceptional multitasking abilities.


• Detail-oriented with outstanding organizational skills.


• Excellent communication capabilities.


• Eagerness to learn and accept guidance.


• High level of confidentiality.


• A startup mentality, demonstrating self-motivation and adaptability.

Education and Experience


• High school diploma required; Bachelor's degree preferred.


• Minimum of 4 years of professional experience in social media and/or influencer relations.


• Proficient in analytics tools and knowledgeable about social media trends.


• Experience managing small teams of 2-3 individuals.


• Ability to maintain organization, produce quality work, prioritize tasks, and manage multiple projects to meet deadlines.


• Proven experience in analyzing data and achieving key performance indicators.


• Demonstrated success in influencer marketing and managing paid media campaigns.

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