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Digital Media Specialist

2 months ago

MagstattleBas, Grand Est, United States Hearst Full time
About the Role

We are seeking a highly skilled Digital Media Specialist to join our team at Hearst Television. As a Digital Media Specialist, you will play a critical role in ensuring the successful execution of digital advertising campaigns for our clients.

Key Responsibilities
  • Manage Digital Sales Campaigns: You will work closely with our sales team to manage digital sales campaigns, ensuring timely and effective execution.
  • Build and Schedule Advertising Creative: You will be responsible for building, organizing, and scheduling advertising creative, including managing digital assets and ensuring compliance with brand guidelines.
  • Communicate with Teams and Clients: You will communicate with our internal teams, including sales, production, and finance, as well as external clients, to ensure seamless delivery of commitments and resolve any issues that may arise.
  • Provide Troubleshooting Assistance: You will provide troubleshooting assistance for creative and operations-related issues for all campaigns, ensuring minimal disruption to our clients' businesses.
  • Prepare Strategic Proposals: You will prepare strategic PowerPoint proposals based on customer needs, showcasing our ability to deliver innovative and effective digital solutions.
  • Collaborate with Creative Team: You will collaborate with our creative team to design and develop concepts for digital campaigns, ensuring alignment with our clients' goals and objectives.
Requirements
  • Online Advertising Experience: You will have online advertising trafficking, sales coordinator/planner, or related experience, with a strong understanding of digital advertising principles and best practices.
  • Web Technologies: You will have experience with web technologies, including HTML 5, Flash, and JavaScript, as well as a working knowledge of DFP and Google Analytics.
  • Microsoft Office: You will have advanced Microsoft PowerPoint, Word, and Excel skills, with the ability to maintain complex spreadsheets and create engaging presentations.
  • Programmatic Advertising: You will have experience with programmatic advertising, including understanding of ad exchanges, demand-side platforms, and supply-side platforms.
  • Customer Service: You will have a strong desire to provide exceptional customer service and exceed client expectations, with a focus on building long-term relationships.
About Hearst Television

Hearst Television is a leading media company with a diverse portfolio of television and radio stations serving 27 media markets across 39 states. We are committed to delivering high-quality content and exceptional customer service to our clients and communities.