Marketing Strategist

5 days ago


MagstattleBas, Grand Est, United States Creighton University Full time
Job Summary

Creighton University seeks a highly skilled Marketing Strategist to develop and implement comprehensive marketing and communications plans that drive brand awareness and support recruitment and retention efforts.

Key Responsibilities
  • Develop and Execute Marketing Plans: Create and implement strategic marketing and communications plans that align with university marketing and strategic initiatives.
  • Apply Marketing Trends and Research: Stay up-to-date with the latest marketing trends, research, and technologies to support marketing and communication plans.
  • Collaborate with Cross-Functional Teams: Partner with marketing, creative, web, and content teams to execute and implement strategic marketing and communications priorities.
  • Oversee Social Media Channels: Develop and implement the strategy for social media channels, in collaboration with the university's social media strategy.
  • Implement SEO Best Practices: Understand and implement SEO best practices across school/college web pages.
  • Track Key Performance Indicators: Monitor and report on the effectiveness of marketing activities, providing clear recommendations based on data.
  • Create and Deliver Valuable Content: Develop and deliver useful, usable content through SEO and UX enhancements.
  • Brand Ambassador: Serve as a brand ambassador within the school/college to ensure the university's brand message is conveyed, integrated, and established.
Qualifications
  • Bachelor's Degree: Bachelor's degree in marketing, business administration, communications, or related field.
  • Experience: 4-6 years of experience, with a proven ability to develop comprehensive marketing plans and implement best-in-class brand marketing and communication activities.
  • Data-Driven Decision Making: Ability to use data to drive strategy and monitor and report on results.
  • Brand Marketing and Digital Media: Knowledge and experience with brand marketing and an understanding of the overall digital media landscape.
  • Collaboration and Communication: Ability to work collaboratively with subject matter experts and leaders across campus, with exceptional verbal and written communication skills.
  • Organizational Skills: Demonstrated organizational skills, strong business acumen, interpersonal skills, and ability to be a persuasive presenter and effective developer and leader of integrated marketing and communications efforts.


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