Social Media Influencer Strategist
2 weeks ago
About GlossGenius
GlossGenius is dedicated to empowering entrepreneurs to thrive in their business endeavors. We offer a comprehensive suite of tools that streamline operations, from scheduling and booking to marketing and analytics, enabling small business owners to focus on their creative passions without the burden of administrative tasks.
With a community of over 70,000 satisfied clients relying on GlossGenius for their operational needs, you will be part of a vibrant team that integrates fintech, small business software, and consumer services seamlessly.
Role Overview: Influencer Marketing Manager
In the capacity of Influencer Marketing Manager, you will spearhead the Go To Market team, devising innovative strategies to broaden our audience and enhance revenue streams across multiple platforms. Your primary responsibility will be to design and execute influencer campaigns that showcase GlossGenius members, captivating our target audience on social media channels.
Reporting directly to the Social Media Manager, this position requires a hybrid work model with a commitment to in-office collaboration.
Key Responsibilities
- Curate and manage a pipeline of customer-influencer collaborations for marketing initiatives
- Oversee user-generated content and the creation of engaging influencer-driven content
- Develop and manage budgets and contracts associated with influencer campaigns
- Coordinate the end-to-end production of influencer content for large-scale initiatives
- Identify and engage with relevant industry influencers for partnerships
- Amplify brand visibility and engagement across social media platforms
- Establish and uphold influencer guidelines to ensure brand consistency
Qualifications
- Minimum of 3 years of experience in influencer marketing, ideally within the beauty, wellness, or technology sectors
- Proven success in driving audience growth through influencer initiatives
- Expertise in managing social media influencer campaigns
- Experience in crafting influencer content briefs and scripts
- Strong passion for social media and a solid understanding of digital marketing
- Interest in the dynamics of the beauty and wellness industries
Benefits
- Generous paid time off policy
- Competitive health and dental insurance options
- Parental leave benefits
- 401k contributions from the start of employment
- Opportunities for professional development
- Commuter benefits and home office stipends
- Team-building activities to foster connections
The compensation for this role in New York City ranges from $90,000 to $120,000, accompanied by equity and a comprehensive benefits package. Become part of a diverse and inclusive workplace at GlossGenius, where we are committed to empowering our employees while serving our customers and community.
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