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Senior Paid Media Specialist

2 months ago

New York, New York, United States Influencer Full time
About the Role

We are seeking a highly skilled Paid Social Media Executive to join our team at Influencer, a leading agency in the influencer marketing industry. As a Paid Social Media Executive, you will be responsible for the day-to-day set-up, trafficking, optimization, and reporting of paid social campaigns built around Influencer content.

Key Responsibilities
  • Work in partnership with the Associate Media Director to analyze all campaigns sold and set up campaigns for North America-based clients.
  • Build a close working relationship with the Client Services team to provide ongoing support and analysis of paid media campaigns and their performance.
  • Responsible for the day-to-day internal management of paid social campaigns for a range of clients, optimizing performance to upper and lower funnel outcomes and ensuring campaigns are running optimally throughout and meeting their objectives.
  • Monitor and analyze campaigns; identify optimization opportunities for improving and scaling performance, and deliver insightful campaign reporting.
  • Maintain knowledge of industry best practices and product solutions, and support in the upskilling and education of internal teams in paid social with the objective of growing our existing business partnerships.
Requirements
  • Have at least 2 years of experience within the paid social industry.
  • Have a strong understanding of paid social channels such as Meta, YouTube, and TikTok, including their capabilities and best practices.
  • Be able to manage campaign budgets, creatives, and be comfortable analyzing campaign data and reporting to the Associate Paid Media Director on any changes or needs of the campaigns.
  • Understand trackable conversions, ROAS, and be able to report on it to the wider business.
  • Organized, meticulous about meeting KPIs with excellent attention to detail.
  • Knowledge of the influencer marketing industry is desirable.
About Us

Influencer is a global community that believes in promoting diversity, equity, and inclusion in the workplace. We are committed to cultivating an environment that celebrates our unique qualities and promotes a culture of inclusivity. We want everyone at Influencer to bring their authentic selves to work every day, irrespective of age, disability, gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.