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Social Media Influencer Strategist
2 months ago
About GlossGenius
GlossGenius is dedicated to empowering entrepreneurs by providing a comprehensive suite of tools designed to streamline business operations. Our platform supports small business owners in focusing on their creative endeavors while we handle the administrative complexities.
With a growing community of over 70,000 satisfied users, we integrate fintech solutions, SMB software, and consumer services to enhance business efficiency.
Role Overview: Influencer Marketing Manager
In the capacity of Influencer Marketing Manager, you will spearhead the Go To Market team, exploring innovative strategies to broaden our audience and boost revenue across multiple channels. Your primary responsibility will involve designing and executing influencer campaigns that showcase GlossGenius members, effectively engaging our audience on social media platforms.
Reporting directly to the Social Media Manager, this role requires a hybrid work model with a commitment to collaboration and creativity.
Key Responsibilities
- Develop and manage a pipeline of customer-influencer collaborations for marketing initiatives
- Oversee the creation of user-generated content and influencer-driven short-form content
- Formulate and manage budgets and agreements for influencer marketing campaigns
- Coordinate the complete production process of influencer content for large-scale initiatives
- Identify and partner with relevant influencers within the industry
- Amplify brand visibility and engagement across social media platforms
- Establish guidelines for influencers to uphold brand integrity
Ideal Candidate Profile
- Minimum of 3 years of experience in influencer marketing, ideally within the beauty, wellness, or technology sectors
- Proven success in audience expansion through influencer marketing strategies
- Expertise in managing social media influencer campaigns
- Experience in crafting influencer content briefs and scripts
- Strong passion for social media and a solid understanding of digital marketing
- Keen interest in the dynamics of the beauty and wellness industries
Benefits Offered
- Generous paid time off policy
- Competitive health and dental insurance plans
- Parental leave provisions
- 401k contributions from the first day of employment
- Opportunities for professional growth and development
- Commuter benefits and home office stipends
- Team-building activities to foster connections
The compensation for this position in NYC ranges from $90,000 to $120,000, complemented by equity and a comprehensive benefits package. Be part of a diverse and inclusive workplace at GlossGenius, committed to empowering its employees while serving customers and the community.
