Social Media Strategist

1 week ago


New York, New York, United States Allara Full time
Job Title: Social Media Strategist

About Allara:

We're a healthcare company that provides effective solutions and consistent medical support for women. Our mission is to provide real access, attention, and understanding to our customers.

About the Role:

We're looking for a creative thinker to join our team as a Social Media Strategist. This role will be responsible for developing and executing a growth and engagement-driven social media strategy across all owned channels. The ideal candidate will be at the forefront of social trends, have a strong creative eye, and be able to bring the Allara brand voice and mission to life through social media.

Key Responsibilities:
  • Develop and execute a growth and engagement-driven social media strategy
  • Grow and manage Instagram, TikTok, Facebook, Twitter, and other social platforms
  • Develop and curate engaging content for all social media platforms
  • Create and edit TikTok/Reels content
  • Assist in copywriting and ideation of design and concepts
  • Maintain a unified brand voice across different social media channels
  • Collaborate with the Marketing Director to execute on social media calendar posting
  • Monitor social media channels for trends and participate in conversations
  • Community management across all social channels - interact with users and respond to social media messages, inquiries, and comments
  • Assist in the management of social media marketing and influencer marketing strategy
  • Identify key influencers and manage outreach and relationship communications
About You:
  • Team player
  • Self-starter
  • Strong creative eye
  • At the forefront of social media trends
  • Ownership and creativity
  • Excellent communication
  • Customer empathy
Necessary Background:
  • Commitment to the mission and to creating exceptional experiences for our customers
  • 1+ year of experience managing a branded social platform
  • Passion for social media and proficiency with major social media platforms and social media management tools
  • Excellent social listening skills
  • Ability to understand historical, current, and future trends in the digital content and social media space
  • Strong copywriting skills
  • Video and editing skills
  • Strong time management skills with the ability to multitask
  • Detail-oriented approach
  • Able to work independently and quickly
Benefits:
  • Estimated salary: $50-60k
  • Medical/Dental/Vision
  • 401(k)
  • Unlimited PTO

About Allara:

We believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members.



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