Social Media Strategist

2 weeks ago


New York, New York, United States The Ladders Full time

About Us


The Ladders is a premier full-service creative and media agency dedicated to connecting talent with technology to foster growth for brands.

We have evolved through the merger of innovative agencies, combining content creation and distribution into a comprehensive marketing solution.

Supported by industry leaders, our agency operates globally with numerous offices and significant annual billings.

As pioneers in the digital landscape, we focus on leveraging cutting-edge technology to enhance our services, ensuring our team is equipped with the latest tools to deliver exceptional results for our clients.


We champion the idea of collaboration, bringing together diverse talents to redefine brand development. Our teams consist of specialists in creativity, media, experience, and technology, all working towards optimized business outcomes through innovative strategies.

Partnering closely with our clients, we provide seamless and effective solutions to their marketing challenges, emphasizing the importance of our people in achieving success.

We strive to create a supportive environment that fosters community, growth, and empowerment, enabling our team members to make a meaningful impact.

Our diversity is our strength, and we continuously challenge each other to excel.


The Position

We are seeking a driven Social Media Strategist to join our dynamic team. The ideal candidate will spearhead campaign strategies, content creation, implementation, and performance analysis.

Collaboration with our strategy, account, and creative teams is essential to ensure the delivery of outstanding social media marketing campaigns that capture attention and drive engagement.

While the primary focus will be on social media, the candidate should possess a holistic understanding of marketing strategies, always prioritizing the consumer's perspective.

This role is perfect for someone with experience in social media management, editorial work, and campaign planning, who is eager to enhance their skills while collaborating with a team of digital and social media experts.



Key Responsibilities

  • Developing and executing content and campaign strategies.
  • Creating comprehensive content plans from conception to execution.
  • Engaging with clients daily to address inquiries and capitalize on opportunities within social media platforms.
  • Generating reports to evaluate the effectiveness of social media initiatives and recommend improvements.
  • Utilizing your passion and expertise in social media marketing to support the broader strategy team with insights and guidance.

Required Skills and Experience

  • Deep understanding of strategic processes.
  • Proven experience managing social media channels and campaigns, demonstrating the impact of your efforts.
  • Extensive knowledge of social media platforms and their functionalities.
  • Ability to design and implement impactful social media campaigns.
  • Genuine interest in the role of social media within the marketing landscape, with knowledge of how these channels can meet various marketing objectives.
  • Comfortable working with data to produce monthly performance reports and articulate results to clients.

Experience with social media analytics tools is essential (e.g., Facebook Insights, Google Analytics).


  • Ability to craft compelling and focused creative briefs independently.
  • Skilled in presenting strategic and creative solutions to clients.
  • Proficient in analyzing social/digital platforms.
  • Experience in social listening for insights and campaign evaluation.

Personal Attributes

  • Collaborative team player with an open-minded and transparent approach.
  • Curious about people, technology, brands, and business trends.
  • Proactive and self-motivated, dedicated to delivering high-quality creative output.
  • Able to balance strong opinions with a willingness to listen and adapt.
  • Results-oriented, with a focus on client satisfaction.
  • Positive, enthusiastic, and resilient.
  • Driven to achieve success.

Inclusivity Commitment

The Ladders is committed to fostering diversity, inclusivity, and equal opportunity within our team. We believe that a diverse workforce enhances our creativity and effectiveness, enabling us to deliver exceptional work for our global clients.

The compensation range for this role is competitive and will be aligned with the candidate's experience and local market conditions.

Salary adjustments may occur based on various factors, including geographic location and cost of living.



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