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Lead Social Media Strategist
2 months ago
Excel Sports Management stands at the forefront of the sports agency landscape, representing elite talent, prestigious brands, and iconic properties. Our achievements are driven by our dedicated team, our esteemed reputation, and our unwavering commitment to fostering a diverse and inclusive workplace. We prioritize collaboration, relationship-building, and innovative thinking to provide exceptional solutions that keep our clients and agency ahead of the competition.
Excel Sports Management is an Equal Opportunity Employer (EOE).
Company Insight:
Game Seven, a subsidiary of Excel Sports Management, operates as a comprehensive creative, social, and experiential agency, thriving at the crossroads of sports, culture, and entertainment. We transform concepts into memorable experiences and audiences into loyal fans.
Our diverse team includes creatives, strategists, producers, designers, project managers, influencer managers, filmmakers, and various enthusiasts from different walks of life. Our clientele features renowned brands such as Nike, Jordan, Spotify, Meta, Instagram, TikTok, Peloton, Timberland, Hennessy, Champion, and many more.
Position Summary:
The Senior Social Strategist will spearhead the daily creation of social strategies and innovative ideas across platforms like Instagram, TikTok, Twitter, and others for our clients. Reporting directly to the Social Strategy Director, this role involves conceptualizing and producing engaging social content that enhances clients' online presence. The ideal candidate will have a proven track record of executing diverse social concepts, developing content calendars, and driving brand growth through captivating content and effective social strategies.
Understanding the nuances of each platform is crucial; what resonates on Instagram may not translate to TikTok. The Senior Social Strategist will know how to engage followers in meaningful ways, fostering conversations that highlight the value of our marketing efforts.
This role encompasses everything from major concepts and social playbooks to ongoing social franchises and influencer-led content. A strong emphasis will be placed on ideation and copywriting, with a keen focus on social media trends. A deep passion for fitness, sports, music, culture, and social engagement is essential.
Key Responsibilities:
- Oversee the daily development of social strategies and influencer concepts across various platforms.
- Generate and design social ideas and rollout plans in comprehensive documents and presentations.
- Create, design, and present compelling pitch decks that showcase innovative concepts through engaging copy and visuals.
- Craft impactful, brand-aligned social copy for various formats including pitch decks, video scripts, and social media posts.
- Stay informed on social media trends and platform updates to generate timely and relevant content ideas.
- Update and refine the social playbook, focusing on strategy, content, tone of voice, and creative ideas.
- Collaborate closely with Social Media Managers to develop content calendars and with Creatives to conceptualize social initiatives.
- Engage with client social teams weekly to brainstorm and innovate new social concepts that enhance channel performance.
- Adapt quickly to feedback and refine ideas to meet the fast-paced demands of social media.
- Act as a strategic partner to clients and internal teams, helping to shape and adjust the brand's social media roadmap as necessary.
- Translate client briefs into actionable social plans, ensuring seamless execution of creative and production elements.
- Contribute creatively to all aspects of campaigns, from overarching strategies to specific social tactics.
Qualifications:
- 4-6 years of experience in social media, whether in agency, tech, fitness, media, or brand environments.
- A portfolio showcasing social media work, particularly in fitness or sports.
- Experience in developing social strategies and presentations.
- Proficiency in creating visually appealing presentations using Google Slides.
- In-depth understanding of social media platforms and their unique characteristics.
- A genuine passion for social media, culture, music, sports, and related fields.
- Exceptional storytelling, pitching, and communication abilities.
- Experience in influencer and creator collaborations.
Compensation:
The salary range for this position is $105,000 - $120,000 annually, along with eligibility for benefits and a discretionary bonus.
Note: This compensation information is a good-faith estimate associated with this position and is provided in accordance with applicable laws.
Important: This position does not qualify for sponsorship.
Excel Sports Management is committed to providing equal employment opportunities to all employees and applicants, without regard to any characteristic protected by law.
