Paid Social Media Executive
6 days ago
Role: Senior Paid Media Executive - 6 Month Freelance
Location: Remote
Annual Salary: Up to $70,000
About Us:
We are a pioneering influencer marketing agency that combines creativity, data, and technology to deliver impactful campaigns for our clients.
Our unique approach, which we call 'people power & platform power,' enables us to build ideas that drive business outcomes and deliver exceptional client experiences.
We are Official Global Marketing Partners of both TikTok and Meta, and our proprietary technologies are supercharged by official partnerships and data integrations with the world's leading social platforms for real-time and accurate reporting.
We believe in the power of 'True Human Influence' and are committed to championing creator campaigns that are judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight.
About the Role:
As the Paid Social Executive at Influencer, you will be responsible for the day-to-day set-up, trafficking, optimization, and reporting of paid social campaigns built around Influencer content.
You will work closely with the Paid Social Manager, supporting the management of all paid media accounts and helping to educate internal teams on innovations and best practices for combining influencer marketing and paid media distribution.
Key Responsibilities:
- Work in partnership with the Associate Media Director to analyze all campaigns sold and set up campaigns for North America-based clients.
- Build a close working relationship with the Client Services team to provide ongoing support and analysis of paid media campaigns and their performance.
- Responsible for the day-to-day internal management of paid social campaigns for a range of clients, optimizing performance to upper and lower funnel outcomes and ensuring campaigns are running optimally throughout and meeting their objectives.
- Monitor and analyze campaigns; identify optimization opportunities for improving and scaling performance, and deliver insightful campaign reporting.
- Maintain knowledge of industry best practices and product solutions, and support in the upskilling and education of internal teams in paid social with the objective of growing our existing business partnerships.
Requirements:
- At least 2 years of experience within the paid social industry.
- A strong understanding of paid social channels such as Meta, YouTube, and TikTok, including their capabilities and best practices.
- Ability to manage campaign budgets, creatives, and be comfortable analyzing campaign data and reporting to the Associate Paid Media Director on any changes or needs of the campaigns.
- Understanding of trackable conversions, ROAS, and ability to report on it to the wider business.
- Organized, meticulous about meeting KPIs with excellent attention to detail.
- Knowledge of the influencer marketing industry is desirable.
What We Offer:
We are committed to cultivating an environment that promotes diversity, equity, and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work every day, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.
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