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Social Media Influencer Strategist
2 months ago
Overview of GlossGenius
GlossGenius is dedicated to empowering entrepreneurs by providing a comprehensive suite of tools designed to streamline business operations. Our platform encompasses everything from scheduling and booking to marketing and analytics, enabling small business owners to focus on their creative endeavors without the burden of administrative tasks.
With a robust customer base exceeding 70,000, GlossGenius integrates fintech, small business software, and consumer services to create a seamless experience for our users.
Role of the Influencer Marketing Manager
In the capacity of Influencer Marketing Manager, you will spearhead the Go To Market team, exploring innovative strategies to broaden our audience and enhance revenue streams across multiple platforms. Your primary responsibility will be to design and oversee influencer campaigns that showcase GlossGenius members, effectively engaging our audience on social media.
Reporting directly to the Social Media Manager, this position requires a hybrid work model with a commitment to in-office collaboration on select days.
Key Responsibilities
- Curate and manage a pipeline of customer-influencer collaborations for marketing initiatives
- Oversee the creation of user-generated content and short-form influencer content
- Develop and manage budgets and contracts for influencer initiatives
- Coordinate the complete production process of influencer content for large-scale campaigns
- Identify and partner with relevant influencers within the industry
- Boost brand visibility and engagement across social media platforms
- Establish guidelines for influencers to uphold brand integrity
Qualifications We Are Looking For
- A minimum of 3 years of experience in influencer marketing, ideally within the beauty, wellness, or technology sectors
- Proven success in audience expansion through influencer programs
- Expertise in managing social media influencer campaigns
- Experience in crafting influencer content briefs and scripts
- A strong passion for social media and a solid understanding of digital marketing
- Interest in the dynamics of the beauty and wellness industries
Benefits Offered
- Generous paid time off policy
- Competitive health and dental insurance options
- Parental leave benefits
- 401k contributions from the start of employment
- Opportunities for professional development
- Commuter benefits and home office stipends
- Team-building activities to foster connections
The compensation for this position in NYC ranges from $90,000 to $120,000, complemented by equity and a comprehensive benefits package. Become part of a diverse and inclusive workplace at GlossGenius, where we are committed to empowering our employees while serving our customers and the community.
