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Marketing Lead

2 months ago

San Francisco, California, United States Marq Vision Inc. Full time

About MarqVision Inc.

MarqVision Inc. is a B2B software-as-a-service (SaaS) startup that protects human creativity and innovation in a digital world. We offer an AI-powered intellectual property (IP) protection platform that helps brands automatically detect and remove counterfeits from global online marketplaces and social media platforms.

Our Mission

We are committed to building a diverse and inclusive workforce that reflects the customers and communities we serve. Our goal is to attract the brightest minds, motivate them to succeed in their position, and ensure plenty of fun along the way.

The Opportunity

We are seeking a highly skilled Marketing Lead - Content & Email to join our growth team. As a key member of our marketing team, you will work cross-functionally to accelerate our growth trajectory with compelling content that resonates with our target audience.

Key Responsibilities

  • Develop and execute end-to-end email marketing campaigns, including lifecycle emails, nurture campaigns, and behaviorally triggered email sequences.
  • Create engaging and compelling email content, including copy, visuals, and calls to action that resonate with our audience and drive conversions.
  • Segment and manage email lists to ensure personalized communication based on customer demographics, preferences, and behavior.
  • Implement A/B testing to optimize email performance, including subject lines, content, and layouts, and monitor KPIs like deliverability, open rates, click-through rates, and conversions.
  • Work closely with our Global Director of Growth Marketing, product marketers, and education team to design a comprehensive content marketing strategy that spans the entire marketing funnel and aligns with business objectives.
  • Guide content creation across various formats, including blogs, whitepapers, videos, guides, educational series, and social posts, and map it to our customer journey.
  • Develop useful and engaging content that supports demand generation as needed.
  • Monitor and analyze campaign performance, including email marketing and content marketing efforts, to identify trends and make data-driven improvements.
  • Manage content reporting systems and required classifications for topic and type impact reporting to ensure continued success and optimization of content efforts.

Requirements

  • 6+ years of experience in growth marketing, demand generation, and content creation, experience working in a B2B SaaS environment is critical.
  • Proven expertise in email marketing strategy and execution, including lifecycle emails, A/B testing, and list segmentation.
  • Strong background in content marketing, with experience creating SEO-optimized content across various formats.
  • Experience managing multi-channel marketing campaigns targeting business decision-makers.
  • Proficiency in marketing automation tools (e.g., HubSpot, Salesforce) and CRM systems.
  • Excellent project management skills, with the ability to manage multiple initiatives simultaneously and deliver results on time.
  • Strong analytical skills and a data-driven approach to decision-making and optimization.
  • Highly collaborative, with excellent communication skills and the ability to work effectively with cross-functional teams.

What We Offer

  • Competitive salary and benefits package, including health, dental, and vision insurance, and generous paid time off.
  • A dynamic, fast-paced work environment where you can make a meaningful impact.
  • Opportunities for professional growth and development.