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Email Campaign Performance Specialist
2 months ago
Overview
We are excited to present an opportunity to contribute to our marketing efforts. We encourage individuals who may not meet every single requirement to consider this role.
Team Insights
You will be integrated into the Customer Relationship Marketing division, which is dedicated to managing and enhancing our advertising investments across various paid marketing channels, including Digital, Catalog, and Email, with the aim of maximizing sales. Our mission is to innovate and execute marketing initiatives that not only attract new customers but also deepen engagement and increase spending among our existing clientele.
Role Summary
As an Email Marketing Analyst, your primary focus will be on boosting sales through the optimization of our email marketing program. Your key responsibilities will include:
- Developing and implementing the email distribution strategy.
- Analyzing performance metrics to uncover trends and opportunities.
- Collaborating with cross-functional teams to ensure timely and accurate email dispatches.
A successful candidate will possess a background in marketing along with strong analytical capabilities and meticulous attention to detail. The ability to cultivate robust cross-functional relationships and thrive in a dynamic, fast-paced retail environment is essential.
Key Responsibilities
- Generate weekly and ad-hoc email performance reports, including customer engagement metrics, trends, test outcomes, and campaign effectiveness.
- Maintain essential documentation such as the email distribution plan and weekly trigger performance reports.
- Collaborate with various teams to verify the accuracy of all email campaign links prior to launch.
- Compile seasonal and monthly performance summaries for presentation to brand partners and leadership.
- Assist in the management of monthly financial forecasts and accruals.
- Engage proactively with team members, email deployment teams, brand representatives, finance, customer analytics, and other cross-functional entities.
- Conduct competitive market analysis and stay updated on marketing trends.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 1 year of experience in Digital, Email, or E-Commerce Marketing.
- Self-motivated with a keen interest in Email Marketing.
- Proven ability to lead projects independently.
- Analytical thinker with a strong desire to learn and explore.
- Capability to identify trends and derive actionable insights from data to drive results.
- Excellent organizational and interpersonal skills, with strong written and verbal communication abilities.
- Adept at managing multiple projects in a fast-paced environment while remaining flexible.
- Intermediate to advanced proficiency in Excel (including v-lookups and pivot tables).
- Exceptional attention to detail.
- Ability to foster effective relationships within the team and with cross-functional partners and vendors.
- Experience with web analytics systems is advantageous.
Diversity, Equity & Inclusion Commitment
We believe that a culture centered on diversity, equity, and inclusion fosters innovation, builds high-performing teams, and enhances customer experiences. We strive to cultivate a global company culture where authenticity is celebrated, and where the quality of our work and contributions are the primary criteria for advancement.
Benefits Overview
Depending on your role and location, you may be eligible for various benefits, including:
- Generous discounts on all Williams-Sonoma, Inc. brands.
- 401(k) plan and other investment opportunities.
- Paid time off for vacations, holidays, and volunteer work.
- Health benefits, including dental and vision insurance.
- Tax-free commuter benefits.
- A wellness program supporting physical, financial, and emotional health.
Learning and Development Opportunities
- Access to in-person and online learning through WSI University.
- Cross-brand and cross-functional career advancement opportunities.
- Resources for personal development.
- Mentorship programs.
- Career development workshops and learning sessions.
- Speaker series featuring industry leaders.
Williams-Sonoma, Inc. is an Equal Opportunity Employer and will consider qualified applicants with criminal histories in accordance with applicable laws.
The expected starting pay range for this position is $73,000 - $77,000 annually, with actual pay determined based on experience and other job-related factors.
