Global Senior Brand Strategist

2 weeks ago

San Francisco, California, United States 10X Genomics Full time

At 10x Genomics, our mission is clear: to enhance the understanding of biology to improve human health. With over a decade of innovation and recognition in more than 7,000 research publications, our advancements in single cell, spatial, and in situ technologies have propelled scientific breakthroughs across various fields, including oncology, immunology, and neuroscience. As we look to the future, we recognize the critical importance of our brand and how we convey the value of 10x Genomics to both new and existing users of our technologies. We are seeking a Global Senior Brand Strategist who possesses a proven track record in expanding global brands and can leverage 10x's strong mission to develop a comprehensive long-term brand strategy roadmap.
Key Responsibilities:

  • Conduct an annual brand audit/study in partnership with our internal marketing insights team and external collaborators to grasp industry and customer trends/sentiment, translating findings into actionable brand strategies.
  • Establish a brand pyramid framework to clearly define 10x's brand identity and market positioning.
  • Develop brand architecture and refine messaging to enhance awareness and preference, influence desired customer behaviors, and drive business growth.
  • Create a robust and cohesive brand identity through a precise articulation of the brand's unique value proposition.
  • Formulate brand guidelines and a comprehensive brand playbook to ensure a consistent visual and verbal identity, along with a messaging framework applicable across all channels and touchpoints.
  • Assist in co-marketing and distributor management concerning brand guidelines and playbooks.
  • Provide training and guidance to employees to ensure adherence to brand guidelines.
  • Collaborate with product, segment, and regional marketing managers to deliver integrated communications and campaigns to customers, ensuring consistent brand representation.
  • Contribute to strategic planning by identifying differentiation opportunities and staying ahead of market trends and dynamics.
  • Define and implement brand campaigns to meet specific objectives, working closely with key stakeholders from Corporate Communications, Digital Channels, and Content teams.
  • Establish key performance indicators to assess the effectiveness of brand strategies and campaigns.
Qualifications for Success:
  • Bachelor's Degree in a relevant field (Marketing, Business, Advertising, Communications, Art, Social Science).
  • 5+ years of experience in insight-driven brand strategy, including positioning, frameworks, key messaging, and brand analysis.
  • Strong analytical skills with experience in qualitative and quantitative research, encompassing design, methodology, and analysis.
  • Proven experience in developing brand campaigns and activations; adept at the Think-Plan-Do approach (from brief creation to planning, scheduling, and execution in collaboration with writers and designers).
  • Exceptional storytelling abilities, including proficiency in presentation deck creation and memo writing, with a talent for distilling complex narratives into clear, digestible information.
  • Excellent collaboration and influencing skills, capable of working across various levels of the organization.
  • Creative mindset with the ability to innovate and differentiate brands in competitive landscapes.
  • Proficiency in Google Suite (Gmail, Drive, Docs, Sheets) to facilitate immediate contribution.
  • Self-motivated and able to thrive in a fast-paced environment.
Additional Preferred Skills:
  • Experience or exposure to life science brands.
  • Understanding of customer needs within academic research, translational research, and pharmaceutical and biotechnology sectors in the life sciences domain.

This position offers a competitive salary range, and the actual compensation will be determined based on various factors unique to each candidate, including skills, qualifications, and experience. At 10x, salary is just one component of our total compensation package, which also includes equity grants, comprehensive health and retirement benefits, and an annual bonus or sales incentive program.

About 10x Genomics:
At 10x Genomics, our commitment to advancing biological understanding is more than just a mission; it is our driving force. This century is pivotal for biology, and the breakthroughs we achieve now hold the potential to transform the world. We empower scientists to advance their research, enabling them to tackle scientific questions they previously thought impossible. Our tools have facilitated fundamental discoveries across biology, including cancer, immunology, and neuroscience.

Our teams are encouraged to pursue their passions, explore new ideas, and excel in an inclusive and dynamic environment. We recognize that behind every scientific breakthrough lies a dedicated team of talented individuals driving the life sciences industry forward, making it possible for scientists and clinicians to achieve new milestones. We are committed to identifying the best talent for every aspect of our work, as the innovations and discoveries we foster together will lead to better technologies, improved treatments, and a brighter future.

10x Genomics is an equal opportunity employer. We consider applicants without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by applicable law.

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