Brand Marketing Lead

2 weeks ago

Columbus, Ohio, United States Trulieve Full time

Position: Marketing Manager

Department: Marketing

Reports to: Executive Director/Director of Marketing

Location: Hybrid

Position Overview:

The Marketing Manager at Trulieve plays a crucial role in representing the brand within designated hubs, ensuring that national marketing initiatives and brand strategies are effectively implemented at the local level. This position requires close collaboration with retail sales and production teams to enhance customer engagement and drive sales through various marketing activities.

Key Responsibilities:

  • Work alongside the national marketing team to develop and execute actionable marketing campaigns, including crafting briefs that inform the creation of daily marketing materials.
  • Coordinate with hub sales and production teams to synchronize product launches and optimize product offerings.
  • Design, implement, and evaluate marketing strategies and initiatives to boost brand visibility and customer interaction.
  • Manage market planning and execution in collaboration with sales and marketing stakeholders to create comprehensive marketing calendars that promote events and programs.
  • Support both national and local marketing efforts to achieve business objectives and foster brand loyalty.
  • Maintain a detailed marketing calendar that tracks product launches, local events, and media activities.
  • Conduct market research to identify opportunities and trends that can inform marketing strategies.
  • Oversee the local marketing budget, performing evaluations and analyses of marketing campaigns to assess ROI and adjust strategies accordingly.
  • Share insights and best practices with the Regional Marketing team during regular meetings.
  • Effectively manage multiple projects while adhering to deadlines and budget constraints.
  • Build and maintain strong relationships with key partners.

Qualifications:

  • Bachelor's Degree in Business, Marketing, or a related field.
  • A minimum of 4 years of experience in marketing, with a preference for retail marketing.
  • Demonstrated success in developing partnerships with sales teams to achieve targets through tailored marketing strategies.
  • Proven ability to plan, execute, and assess marketing initiatives, including event management and campaign execution.
  • Familiarity with digital marketing, advertising, and various promotional channels.
  • Strong organizational skills with the ability to multitask in a fast-paced environment.
  • Excellent communication skills, both written and verbal, with a keen attention to detail.
  • Proficient in Microsoft Office Suite (PowerPoint, Excel, Word).

Additional Requirements:

  • This is a hybrid role; candidates in proximity to the hub are preferred.
  • Must possess a valid driver's license and maintain a clean driving record.
  • Ability to pass background checks and drug screenings.
  • Must be at least 21 years of age.
  • Strong analytical and strategic thinking skills.
  • Collaborative team player with a proactive approach to problem-solving.
  • Adaptable to changing environments and able to think critically.

Physical Requirements:

  • Ability to lift and carry up to 25 lbs. and perform physical tasks as needed.
  • Capability to work in various positions, including standing and sitting, for extended periods.
  • Visual acuity to perform tasks that require detailed inspection.
  • Effective verbal communication skills in a moderately noisy environment.

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