Regional Marketing Activation Lead

2 weeks ago


Columbus, Ohio, United States Chipotle Mexican Grill Full time
POSITION SUMMARY

The Regional Marketing Activation Lead is a pivotal marketing strategist responsible for driving growth in essential markets that contribute significantly to revenue and future expansion.

KEY RESPONSIBILITIES

In alignment with company policies and procedures, the primary responsibilities include:

1. **Local Marketing Leadership**: Spearhead local marketing initiatives in key markets that are crucial for enhancing sales and consumer perceptions.

2. **Annual Marketing Strategy Development**: Formulate and implement a comprehensive annual marketing strategy for targeted markets, establishing clear objectives, strategies, and activation plans.

3. **Community Engagement Initiatives**: Design and execute national community engagement initiatives that foster consumer trust and enhance the brand's reputation for sustainability and social responsibility.

4. **Campaign Activation**: Activate national marketing campaigns at the local level by crafting tailored marketing strategies that drive awareness for new products, partnerships, and brand initiatives.

5. **Collaboration and Support**: Provide support to regional leadership and operational teams by participating in regular operational meetings and sharing insights on market performance trends.

QUALIFICATIONS

- Bachelor's Degree in Marketing or a related discipline
- 5-8 years of relevant experience
- Supervisory experience is preferred
- Skills in Creativity, Strategic Thinking, Collaboration, Effective Communication, Complexity Management, and Action Orientation
- Willingness to travel as necessary to various regional locations

ABOUT CHIPOTLE

Chipotle Mexican Grill, Inc. is dedicated to cultivating a better world through the provision of responsibly sourced, authentically prepared food made from wholesome ingredients, free from artificial additives. With a presence in multiple countries and a commitment to sustainability and innovation, Chipotle is recognized as a leader in the food industry. The company values diversity and is committed to creating an inclusive environment for all employees.

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