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Healthcare Brand Strategist

2 months ago

Columbus, Ohio, United States Abbott Full time
Company Overview
Abbott is a leading global healthcare organization dedicated to enhancing the quality of life for individuals at every stage of their health journey. Our extensive portfolio includes innovative technologies across various healthcare sectors, including diagnostics, medical devices, nutrition, and branded generic medications.

About Abbott
At Abbott, we are committed to pioneering scientific advancements that enhance health outcomes. We continuously look ahead, adapting to the evolving landscape of medical science and technology.

Employee Experience
Joining Abbott means engaging in meaningful work, fostering personal growth, and maintaining a healthy work-life balance. We provide:
- Comprehensive medical coverage for employees through our Health Investment Plan (HIP) PPO.
- A robust retirement savings plan with significant employer contributions.
- Tuition reimbursement and educational benefits, including programs to assist with student debt.
- Recognition as a top employer in numerous countries, celebrated for our commitment to diversity and inclusion.

Position Overview
We are seeking a Brand Strategist to join our Nutrition team. This role focuses on developing and executing marketing strategies for our Protality brand, targeting healthcare professionals.

Key Responsibilities
- Lead the marketing strategy for the Protality brand, ensuring alignment with overall business objectives.
- Collaborate with Consumer Marketing Teams to integrate strategies and enhance brand visibility.
- Develop and implement a comprehensive communication strategy for direct outreach to healthcare professionals.
- Monitor and evaluate the effectiveness of marketing initiatives, making data-driven recommendations for improvement.
- Manage financial forecasts and budget allocations for the Protality brand.
- Identify and explore new market opportunities to drive growth and increase brand recommendations.
- Work closely with cross-functional teams, including Sales, Medical, and Regulatory Affairs, to achieve strategic goals.

Qualifications
- 3-5 years of experience in brand management or marketing, preferably within the healthcare or food and beverage sectors.
- Proven leadership skills with experience managing cross-functional teams.
- Strong project management abilities, capable of handling multiple initiatives simultaneously.
- Strategic thinking and analytical skills to develop effective marketing plans.
- Excellent communication skills, both written and verbal.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Join Us
At Abbott, we are committed to fostering a diverse workforce and providing reasonable accommodations for individuals with disabilities. We encourage you to explore a career with us and contribute to our mission of improving health worldwide.