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Marketing Product Specialist

2 months ago

Columbus, Ohio, United States Worthington Enterprises Ltd Full time
Job Overview

The Product Marketing Specialist plays a crucial role in guiding our brands' journey, working in tandem with Brand Managers and Sales teams to devise strategies that drive success across various markets. This position involves analyzing data to extract valuable insights and creating engaging narratives that resonate with customers. Conduct retail assessments to enhance product selections and merchandising strategies. This role serves as a key connection between customers and our Brand Team, facilitating sales support, ongoing enhancements, and innovative solutions. Key Performance Indicators
  1. Fostering customer loyalty and expertise
  2. Supporting the achievement of sales objectives
  3. Enabling the successful commercialization of designated brands
  4. Ensuring effective communication both internally and externally
  5. Executing projects in a timely manner
Primary Responsibilities
  1. Work closely with Brand Managers to gain in-depth knowledge of assigned brands. Utilize a customer-focused approach to align brand strategies with customer needs, resulting in effective commercialization plans. Activate brand presence in various markets.
  2. Analyze POS data, sales figures, market trends, and consumer insights to pinpoint business opportunities and develop persuasive selling narratives.
  3. Create impactful content for category line reviews and customer presentations, crafting stories that connect the customer with the brand.
  4. Lead the execution of new product launches through strategic planning, team training, and the development of sales support materials.
  5. Conduct retail visits to assess the competitive landscape, evaluate product assortments, enhance in-store experiences, and devise off-shelf merchandising solutions.
  6. Develop channel-specific collateral and tools to empower the sales team in effectively presenting to customers.
  7. Identify and implement marketing and promotional events tailored to specific channels or retailers.
  8. Travel as necessary for customer meetings and industry events.
  9. Monitor and respond to evolving market conditions, providing consistent feedback regarding customer needs, challenges, and opportunities to the Brand Team to foster continuous improvement and innovation.
  10. Perform additional duties as assigned.
Essential Skills and Qualifications
  1. Ability to analyze data and derive actionable insights
  2. Expertise in strategy formulation and execution
  3. Customer-centric mindset with a talent for building relationships and understanding customer objectives
  4. Capability to translate consumer insights into retailer requirements
  5. Excellent interpersonal and communication skills, both verbal and written
  6. Strong organizational and time management abilities
  7. Self-driven with a commitment to achieving desired results
  8. Detail-oriented with a strong process-oriented approach
  9. Flexibility to adapt to changing business demands
  10. Ability to thrive in a collaborative team environment
  11. Curiosity and a proactive approach to identifying opportunities
Educational Background
  1. Bachelor's Degree from an accredited institution (preferred)
  2. Minimum of 3 years experience in Sales or Customer Service (preferred)
  3. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
  4. Participation in relevant training programs
  5. Willingness to travel, estimated at less than 15%
About Worthington Enterprises

Worthington Enterprises (NYSE: WOR) is a leading designer and manufacturer of brands that empower individuals to lead safer, healthier, and more expressive lives. Operating through three segments: Building Products, Consumer Products, and Sustainable Energy Solutions, Worthington emphasizes innovation and transformation across its product lines, including water systems, heating and cooling solutions, and consumer products in various categories. Founded in 1955, Worthington Enterprises is committed to a people-first philosophy, prioritizing shareholder value while employing approximately 5,000 individuals across North America and Europe.