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Creator Engagement and Brand Advocacy Manager

2 months ago

Columbus, Ohio, United States Abercrombie and Fitch Co. Full time
Job Overview

Company Overview
Abercrombie & Fitch Co. is a leading global retailer specializing in apparel and accessories, catering to a diverse audience from children to millennials. Our mission is to connect with our customers through authentic and meaningful brand experiences.

Position Summary
We are looking for a dynamic individual to join our brand marketing team as a Manager. This role will oversee the strategic direction and execution of all initiatives related to our brand communications, influencer partnerships, and affiliate marketing efforts. The ideal candidate will play a pivotal role in fostering genuine connections between Abercrombie brands and our audience, which is essential for our continued success.

Key Responsibilities

  • Lead the seasonal planning process, serving as a subject matter expert in affiliate and influencer strategies.
  • Manage influencer marketing campaigns, ensuring effective strategy development, execution, and performance evaluation.
  • Develop and maintain affiliate marketing programs, building strong relationships with partners to enhance brand visibility and drive sales.
  • Support public relations efforts, including media outreach, press materials, and crisis communication strategies.
  • Coordinate closely with social media teams to align engagement and content strategies.
  • Collaborate with cross-functional teams, including merchandising and design, to ensure consistent brand messaging.
  • Work with legal and finance teams to ensure compliance with company policies and standards.
  • Analyze market trends and competitor activities to identify growth opportunities in brand advocacy.
  • Guide a team of associates, fostering a collaborative and high-performance environment.
  • Manage budgets effectively and compile data for performance presentations.
  • Engage with external agencies to implement industry-leading marketing programs.
  • Prioritize customer insights to shape research and integrate findings into marketing strategies.

Qualifications

  • Bachelor's Degree or equivalent experience.
  • 7-9 years of marketing experience, particularly in brand communications and influencer marketing.
  • Strong understanding of Millennial and youth consumer behavior.
  • Proven track record of driving significant revenue growth.
  • Experience in team leadership and motivation.
  • Exceptional communication and presentation skills.
  • Detail-oriented with strong organizational capabilities.
  • Strategic thinker with analytical skills.

Company Culture
At Abercrombie & Fitch Co., we are committed to creating a supportive and inclusive work environment. Our values center around putting our people first and fostering a culture of collaboration and growth. We offer competitive benefits and opportunities for professional development, ensuring our associates can thrive both personally and professionally.