Senior Vice President, Media Strategy

2 weeks ago

New York County New York, United States Spark Foundry Full time
Position Overview:


The Senior Vice President of Media Strategy leads a dynamic team dedicated to the creation and implementation of innovative, targeted marketing strategies across various media platforms.

This role encompasses the development, execution, and ongoing management of comprehensive marketing initiatives, leveraging insights to shape strategic plans and ensuring impeccable execution at every level.


Key Responsibilities:
Innovation and Growth:
  • Significantly enhances the use of digital tools, analytics, and communication strategies within assigned key accounts, demonstrating year-over-year growth.
  • Regularly assesses client and industry needs to inspire and cultivate innovative solutions in collaboration with internal digital and analytics teams.
  • Establishes and nurtures strong, trust-based relationships with key decision-makers at client organizations to unlock new business opportunities.
  • Provides actionable feedback to subject matter experts to drive improvements in product quality and influence the development of new capabilities.
  • Collaborates with team members to brainstorm and deliver creative, award-winning solutions for clients.
  • May engage in new business presentations as necessary.

Talent Development and Acquisition:
  • Fosters a high-performance culture through active engagement with potential candidates, performance management, and employee satisfaction initiatives.
  • Participates in the assessment of talent across all levels, ensuring developmental plans are in place to motivate and retain top performers while managing succession planning.
  • Seeks continuous learning opportunities to stay informed about emerging technologies, tools, and communication platforms.

Global Perspective and Change Management:
  • Promotes cultural values and strives for diversity and inclusivity within the team to enhance the quality of deliverables for clients.
  • Continuously evaluates and challenges the company's positioning and strategy in the global market to maintain a competitive advantage.
  • Effectively manages cross-functional projects and relationships, advocating for the integration of subject matter experts into the team.
  • May take on leadership roles in agency-wide initiatives.

Business Acumen and Financial Stewardship:
  • Forecasts, monitors, and maintains the financial health of assigned client portfolios, achieving established revenue and operational income targets.
  • Enhances the financial literacy of the team.
  • Models and guides the team in effectively managing client relationships to deliver solutions that align with client needs and the company's capabilities.

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