Marketing Product Specialist

2 weeks ago

Cleveland, Ohio, United States Current Lighting Full time
Role Overview:


The Product Marketing Specialist plays a pivotal role in enhancing the commercial, industrial, city, and specialty applications through innovative lighting solutions and intelligent control systems. Collaborating with our partners, we strive to deliver optimal outcomes for our clientele.

At Current, we uphold our core Values:

Bold in Action: We champion the growth and development of our business, products, and each other, embracing change and focusing on future possibilities.

Outcome Driven: We maintain clarity on our objectives, removing barriers and outlining the path to success.

Doing Right: We uphold the integrity of our actions to foster healthy and fulfilling lives both at work and within our communities.


Key Responsibilities:


As a Product Marketing Specialist, you will support the Product Management and Marketing teams in executing Current's overarching product marketing and brand strategy initiatives.

Your role will involve:

  1. Supporting Sustaining Product Initiatives: Drive the execution of cross-category sustaining product initiatives, including collateral updates, website enhancements, trade show support, and content creation. Collaborate with cross-functional teams to ensure design, messaging, and strategic priorities are consistent.
  2. Cross-Category Marketing Support: Work alongside Product Marketing Managers and Product Managers, Designers, and Engineering to develop effective marketing content that supports brand initiatives.
  3. Brand Commercialization Excellence: Assist Product Marketing Managers in enhancing individual product brands by developing consistent messaging, campaigns, and visual identity across all marketing materials in line with brand guidelines.
  4. Product Lifecycle Management: Aid Product Marketing Managers in producing materials related to product lifecycle management, from inception to discontinuation, including updates and improvements.
  5. Sales Enablement: Collaborate closely with Product Marketing Managers, Product Managers, and Sales to create resources that effectively communicate brand messaging and strategic priorities to our target personas.
  6. Brand Performance Analytics: Support the preparation of analytics to track and measure the success of brand marketing initiatives. Generate dashboard reports, analyze results, and present findings to senior leadership.

Qualifications:


To be considered for this role, candidates should possess:

  • A minimum of 2-4 years of experience in Product Marketing.
  • A Bachelor's degree in Marketing or a related field.
  • Foundational experience in supporting product marketing and brand development.
  • Experience in constructing or contributing to marketing plans that include strategy, customer research, competitive analysis, product requirements, and messaging.
  • Proven ability to drive excellence within product management teams.
  • Experience collaborating with cross-functional teams throughout the product development cycle to support new product introductions and sales growth.
  • Demonstrable experience working with various teams, including executives, brand leadership, product management, product marketing, customer service, and sales.
  • Excellent written and verbal communication skills.
  • Strong decision-making, attention to detail, multitasking, and execution capabilities under tight deadlines.

Compensation and Benefits:


The position offers a competitive compensation package that includes base salary, potential bonuses, benefits, 401k contributions, time off, recognition awards, and more. The salary range for this role is $55,000-$60,000.

Additional Highlights:
We foster a competitive culture where we strive to:

  • Approach each day with curiosity.
  • Communicate openly and honestly.
  • Work diligently, take risks, learn from failures, and move forward.
  • Embrace diversity and welcome differing perspectives.
  • Empower and develop one another.

We maintain an open and inclusive culture that encourages learning and growth through various programs and resources, including:

  • Quarterly company-wide meetings.
  • Management and leadership development initiatives.
  • Special projects with exposure to executive leadership.
  • Access to high-quality learning courses through LinkedIn Learning.
  • Regular manager check-ins to drive performance and career growth.

Our standard benefits include:

  • A Permissive Time Off Policy for full-time exempt roles, allowing flexibility to recharge.
  • Paid Company Holidays.
  • A comprehensive benefits plan covering medical, dental, life, vision, disability, and life insurance.
  • A 401(k) retirement program with immediate company match.
  • Flexible Spending Account options for pre-tax allocations.

Equal Opportunity Employer:
Current is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other legally protected basis. All employment decisions are made based on qualifications, merit, and business needs.

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