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Marketing Product Specialist

2 months ago

Cleveland, Ohio, United States Current Lighting Full time
Role Overview:


The Product Marketing Specialist plays a crucial role in enhancing our commercial, industrial, city, and specialty applications through advanced lighting solutions and intelligent controls. Collaborating with our partners, we strive to deliver optimal outcomes for our clients. At Current, we embody our core values:

Bold in Action: We foster growth and development in our business, products, and each other, embracing change and looking forward.

Outcome Driven: We maintain clarity on our objectives, eliminating barriers and paving the way to achieve them.

Doing Right: We uphold the integrity of our actions to promote healthy and fulfilling lives at work and in our communities.


Key Responsibilities:


As a Product Marketing Specialist, you will assist the Product Management and Product Marketing teams in executing Current's comprehensive product marketing and brand strategy initiatives.

Your role will involve:

  • Supporting Sustaining Product Initiatives: Drive the execution of cross-category sustaining product initiatives, including collateral updates, website enhancements, trade show support, and content creation. Collaborate with cross-functional teams to ensure design, messaging, and strategic priorities are consistent.
  • Cross-Category Marketing Support: Work alongside Product Marketing Managers and Product Managers, Designers, and Engineering to create effective marketing content that supports brand initiatives.
  • Enhancing Brand Commercialization: Contribute to the development of individual product brands by assisting Product Marketing Managers in crafting consistent messaging, campaigns, and visual identity across all marketing materials, in line with brand guidelines.
  • Product Lifecycle Management: Aid Product Marketing Managers in producing materials related to product lifecycle management, from conception to end-of-life, including updates, improvements, and discontinuations.
  • Sales Enablement: Collaborate closely with Product Marketing Managers, Product Managers, and Sales to develop resources that effectively communicate brand messaging and strategic priorities to our target personas.
  • Brand Performance Analytics: Assist Product Marketing Managers in preparing analytics to track and measure the success of brand marketing initiatives. Generate dashboard reports, analyze results, and present findings to senior leadership.

Qualifications:


To be successful in this role, you should possess:

  • 2-4 years of experience in Product Marketing.
  • A Bachelor's degree in Marketing or a related field.
  • Foundational experience in supporting product marketing and brand development.
  • Experience in constructing or contributing to marketing plans that encompass strategy, customer research, competitive analysis, product requirements, and messaging.
  • Proven ability to drive excellence within product management teams.
  • Experience collaborating with cross-functional teams throughout the product development cycle to support new product introductions and sales growth.
  • Strong written and verbal communication skills.
  • Excellent decision-making, attention to detail, multitasking, and execution abilities under tight deadlines.

Compensation and Benefits:


The position offers a competitive compensation package, including base salary, potential bonuses, benefits, 401k contributions, time off, recognition awards, and more. The salary range for this role is $55,000-$60,000.


Company Culture:
We pride ourselves on a competitive culture where we:

  • Approach each day with curiosity.
  • Communicate openly and honestly.
  • Work hard, take risks, and learn from failures.
  • Embrace diversity and welcome differing perspectives.
  • Empower and develop one another.

We maintain an open and inclusive culture that promotes learning and growth through various programs and resources.

Current is an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace.