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Marketing Specialist

2 months ago


Cleveland, Ohio, United States The MetroHealth System Full time
Job Summary

The MetroHealth System is seeking a highly skilled Marketing Associate to join our team. As a key member of our marketing department, you will be responsible for developing and executing targeted marketing and communication strategies to drive lead conversion and patient acquisition.

Key Responsibilities
  • Develop and execute targeted marketing and communication strategies for assigned service lines and/or clinical focus areas
  • Collaborate with leadership to develop and execute targeted market automation campaigns, demand generation, lead management, and automated digital marketing programs
  • Leverage and build the marketing automation infrastructure, applying best practices and adhering to guidelines for personalized emails, Customer Relationship Management (CRM) landing pages, nurture campaigns, etc.
  • Leverage The MetroHealth System's (MHS) CRM data to identify opportunities and provide guidance to ensure marketing efforts are targeted, thoughtful, strategic, and cost effective
  • Uphold the mission, vision, values, and customer service standards of The MetroHealth System
Qualifications
  • Bachelor's degree in Marketing, Communications, or other related field from an accredited institution or any equivalent combination of education, training, and experience
  • 3+ years of marketing experience with direct to consumer brands
  • Experience with and knowledge of emerging media platforms
  • Adept at guiding and interpreting various forms of qualitative and quantitative research
  • Strong project management skills, including impeccable attention to detail, organization skills, and prioritization skills
  • Proven ability to multi-task, organize complex projects, and react quickly in a rapidly changing environment
  • Strong leadership skills including experience working with varying levels of seniority and cross-functional teams
  • Experience working with agencies and other external partners
  • Ability to think creatively, innovatively, and analytically
  • Strategic, analytical, and quantitative skills
  • Displays a dynamic and positive attitude, flexibility, and team spirit
  • Displays a self-starter attitude and an entrepreneurial spirit
  • Excellent written, verbal, interpersonal, and virtual communication skill
  • Proficient knowledge of the Microsoft Suite of software products (i.e. Excel, Word, and PowerPoint)
  • Ability to interact effectively with a wide range of cultural, ethnic, racial, and socioeconomic backgrounds
Preferred Qualifications
  • 2+ years of client (non-agency) brand portfolio management experience
  • Experience leading marketing agencies and vendors through strategic marketing programming development & GTM asset creation
  • Experience with a data base management and/or customer relationship management (CRM) software program
  • Experience with marketing automation
  • Experience with media placement
  • Experience with digital campaign & communication development
  • Knowledge of the healthcare industry