Integrated Marketing Specialist

2 weeks ago

Cleveland, Ohio, United States Federal Reserve System Full time

Company

Federal Reserve Bank of Chicago
Are you passionate about the evolving landscape of the U.S. payments sector? Join us in enhancing vital Federal Reserve payment services and initiatives, including the innovative FedNow Service for instantaneous transactions.

Federal Reserve Financial Services (FRFS) is a cohesive entity within the Federal Reserve, dedicated to overseeing essential payment and securities services that enhance the accessibility, integrity, and efficiency of the U.S. economy. We facilitate the Federal Reserve System's operation of an electronic payments and information delivery network, serving over 9,000 financial institutions and processing more than 70 million transactions daily.

The Marketing Communications team is a diverse and forward-thinking group within FRFS, responsible for strategic brand stewardship and integrated communication strategies across FRFS payment products and services.

The Marketing Communications Specialist plays a crucial role in implementing content marketing strategies, with a strong emphasis on digital marketing for FRFS. This position requires a data-informed approach, exceptional writing and creative content development skills, effective project management, and meticulous attention to detail in executing marketing communications initiatives.

Your Responsibilities

  • Formulates and implements content marketing strategies across various channels (e.g., owned, shared, paid, earned) to support marketing communications objectives.
  • Utilizes and integrates data-driven insights to shape the communications strategy and compile campaign results for reporting and enhancing campaign performance.
  • Creates communication project plans, oversees content reviews and approvals, and proactively manages timelines to ensure deadlines are met.
  • Collaborates with market research, analytics, customer support, and sales teams to align on customer needs and enhance customer experience.
  • Organizes and executes customer engagement initiatives through emails, webinars, and events, including logistics and materials preparation.
  • Assists in developing project status reports, campaign reports, budget documentation, and presentations for key stakeholders.
  • Coordinates participation and logistics for industry conferences.
  • Maintains website content, customer data, and targeted distribution lists.
  • Fosters positive working relationships with internal stakeholders.

Your Background

  • Fundamental understanding of digital content strategy and key channels (e.g., website, email, social media, paid media), corporate communications, and B2B marketing principles.
  • Strong command of written communication, including adherence to AP style, with the ability to distill complex topics into clear messages.
  • Excellent presentation and verbal communication skills.
  • Capability to manage multiple projects within a complex, deadline-driven, and geographically diverse organization.
  • Experience and aptitude for utilizing marketing technology and software applications for digital content management, email distribution, data analytics, design, and social media.
  • Exceptional attention to detail.

What We Offer

  • A comprehensive benefits package that includes medical, dental, vision, prescription drug coverage, a 401k savings plan, retirement plan, paid time off, transit benefits, an onsite gym, and a subsidized cafeteria.
  • A continuous learning environment with opportunities for skill development and career advancement.

Additional Requirements

  • Applicants must be authorized to work in the United States without the need for visa sponsorship.
  • As a condition of employment, employees must comply with the Bank's ethics rules, which generally prohibit ownership of securities of banks or savings associations by employees and their immediate family members.
  • Willingness to provide occasional after-hours or weekend communication support.
  • Must be open to travel up to 5% of the time.

Always verify and apply to jobs through verified Federal Reserve Bank channels.

Full Time / Part Time

Full time

Regular / Temporary

Regular

Job Exempt (Yes / No)

Yes

Job Category

Sales/Marketing

Work Shift

First (United States of America)

Always verify and apply to jobs through verified Federal Reserve System channels.

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