Lead Product Marketing Strategist
2 weeks ago
The Product Marketing division is tasked with crafting impactful positioning and messaging for Experian's offerings that are clear, memorable, and persuasive.
This function acts as a strategic ally to champion and elevate Experian products in the market, educating clients and weaving strategic messaging into engaging content and initiatives that drive customer interaction, acquisition, and retention.
As a Senior Product Marketing Strategist, your responsibilities will include:Reporting to the Senior Vice President of Product Marketing, you will manage a portfolio of products within the Experian Financial Services sector, collaborating closely with your Product Management colleagues to synthesize insights from market trends, competitive analysis, and our product roadmap.
Your role will involve launching new products through comprehensive go-to-market strategies, value propositions, messaging frameworks, and enabling sales through training and resources.
You will work with various stakeholders across the organization and external partners to enhance awareness and demand for our product suite.
Key Qualifications:You should possess a solid understanding of financial services data and technology, including scoring systems, analytics, portfolio management, and regulatory frameworks.
A background in data-driven marketing, advertising, and technology is essential, along with experience in product marketing, solutions marketing, strategic planning, or sales enablement.
Your contributions will include:
- Developing a comprehensive understanding of the market landscape, buyer personas, and competitive dynamics.
- Facilitating the creation and upkeep of supporting documentation, such as a repository of internal and external product materials (e.g., presentations, case studies, videos, product sheets, whitepapers, etc.).
- Articulating compelling product messaging that resonates with target audiences.
- Collaborating with teams across engineering, product management, marketing, and sales to execute go-to-market initiatives and drive product adoption.
- Conducting win/loss analysis and gathering client feedback to extract insights that refine product positioning and messaging, providing actionable recommendations to inform sales and product strategies.
You may also oversee one individual contributor in this role.
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