Product Marketing Strategist, Bitcoin Mining

2 weeks ago


San Francisco California, United States Block Full time

Job Overview
We are seeking a skilled product marketing strategist who can leverage analytical capabilities, structured approaches, and effective stakeholder engagement to successfully launch Block's bitcoin mining offerings.

Key Responsibilities
In this role, you will collaborate with our product, engineering, operations, and go-to-market teams to enhance our bitcoin mining product portfolio. Your efforts will be guided by thorough customer insights and market research, ensuring that the customer perspective shapes product strategy.

You will be instrumental in developing product positioning, messaging, and channel strategies that drive significant business outcomes.

About the Team
As part of the Proto team, a new brand within Block's established Hardware division, you will contribute to our mission of decentralizing bitcoin mining and expanding access to essential tools for builders in the industry, regardless of their scale.

We are committed to strengthening the Bitcoin network by providing top-tier semiconductor solutions, hardware, and software tailored to the needs of miners and developers of all sizes.

Work Environment
This position offers the flexibility of remote work within the US or Canada. For those who prefer a collaborative office setting, we have team members working in various locations.

Your Contributions
- Design and execute comprehensive product launch and go-to-market strategies.
- Create and implement plans to generate leads for critical go-to-market initiatives.
- Collaborate with cross-functional teams to ensure successful product launches.
- Develop and refine product positioning and messaging to achieve market differentiation.
- Lead the strategy and creation of key content marketing initiatives across diverse channels (e.g., case studies, social media, thought leadership, blogs).

Conduct thorough user research across all market segments and foster relationships with key industry opinion leaders. Monitor and evaluate key performance indicators for marketing initiatives.



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