Lead Social Marketing Strategist

1 week ago


New York County New York, United States Dentsu Creative Full time
Position Overview

We are seeking a Lead Social Marketing Strategist to become a vital part of our Digital Accelerator team at Dentsu Creative.

In this role, you will collaborate closely with the Associate Director of Social Marketing & Strategy, driving innovative social creative strategies for our esteemed consumer packaged goods (CPG) client.


Key Responsibilities

- Collaborate effectively with team members to merge creative content concepts with strategic social media approaches, ensuring alignment with our objectives.
- Oversee and mentor junior team members while facilitating both internal and client-facing meetings.
- Provide continuous thought leadership by identifying challenges and proposing actionable solutions.
- Create comprehensive briefs filled with insights, inspiration, and updates derived from creative feedback, assisting in the translation of these ideas into impactful social content.
- Demonstrate the ability to uncover insights and determine the optimal timing for their application.
- Exhibit a deep understanding of the client's industry landscape, offering a well-informed perspective after analyzing industry trends, cultural insights, and emerging social platforms.
- Collaborate with the creative team to enhance creativity while ensuring alignment with strategic goals.
- Develop a thorough understanding of the macro and micro factors that influence the client's business landscape.

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