Lead Product Marketing Strategist

1 week ago

New York County New York, United States MediaRadar Full time

MediaRadar provides extensive advertising insights for over 5 million brands across various media channels, including television, digital platforms, mobile, email, events, social media, and print.

Our clientele of over 2200 ad tech and media companies benefits from our exceptional quality and award-winning customer support, which empowers them to identify sales opportunities, craft compelling pitches, and maximize their sales potential.

We are in search of a Lead Product Marketing Strategist. This individual is a driven Product and Solutions Marketer, passionate about comprehensive product go-to-market strategies, consultative sales training, and commercial empowerment.

We seek a visionary leader in product, marketing, and business strategy with a proven track record of successfully launching organizational products and services.


Location:
Remote within the US or Hybrid if based in NYC

Key Responsibilities:

Strategic Development:
Oversee the creation of product/solution packaging, positioning, buyer narratives, product launches, and roadmap commercialization strategies.

Develop and distribute sales/commercial playbooks, including essential collateral materials (e.g., pitch decks, solution and buyer persona cheat sheets, battlecards).

Commercial Training and Empowerment:


Create solution/buyer/product training materials for all commercial teams (SDRs, Solutions Engineers, Sales, Account Management) in collaboration with the Commercial Training and Empowerment team.

Conduct competitive and market positioning analysis, including conquesting and win/loss evaluations.

Thought Leadership and Client Engagement:


Serve as the primary solutions authority across all marketing functions and outputs, including public relations, website content, and paid/owned/earned media strategies.


Lead ongoing client feedback and retention initiatives to inform product and marketing strategies through regular client interactions and advisory boards.


Industry Partnerships and Education:


Manage all analyst and advertising industry association partnerships and educational strategies, including collaborations with Forrester, Gartner, G2, Capterra, ANA, IAB, etc.

Requirements

Qualifications:

Experience and Expertise:


7-10 years in a customer-facing product marketing role, overseeing go-to-market, product, and commercialization strategies, including packaging and positioning, industry thought leadership, and commercial training and development.

Extensive background in marketing, media, data insights, and/or analytics, with a preference for SaaS Adtech and Martech experience.


In-depth subject matter expertise in the advertising and marketing sector, with a solid understanding of the needs and challenges faced by advertisers (brands/agencies) and media owners (publishers) regarding media mix, brand and creative strategy, data insights, and marketing analytics.


Skills:


Strong analytical skills to assess market trends, competitive marketing strategies, and customer data to develop effective go-to-market programs, including product launches, content marketing, buyer-centric thought leadership, and demand generation campaigns.

A customer-focused and consultative approach, with the ability to promote a customer-first and consultative-selling culture throughout the organization.

Experience in public speaking and client-facing presentations is highly preferred.


While we have outlined certain minimum qualifications for this role, we encourage candidates who believe they can excel in this position to apply.

We recognize that diverse experiences and backgrounds can provide fresh perspectives to our team, and we welcome applications from individuals who may not meet all specified criteria.

Benefits

In addition to career advancement, training and development opportunities, and a healthy work/life balance, future Radarians can anticipate a comprehensive benefits package that includes:

Medical, Dental & Vision Insurance

401k with Company Match

Flexible PTO

Commuter Benefits

Gym Discounts

Summer Fridays

At MediaRadar, employees are encouraged to work diligently, enjoy their work, and build strong relationships with their colleagues.

We are dedicated to fostering a diverse, inclusive, and welcoming environment for all employees, embodying our core values daily.

Our inclusive culture promotes respect, equality, and opportunity at every level, reflecting our commitment to teamwork and collaboration.

We value the diverse voices within our team, nurturing curiosity and an environment where everyone's opinions are valued. We are proud to be an equal opportunity employer.

This is a full-time exempt position with a competitive salary range, complemented by benefits.

Final compensation will be determined based on the candidate's location, skill level, experience, and the Company's pay equity.

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