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Lead Marketing Strategist

2 months ago

New York, New York, United States Financial Times Full time


Position Overview:
At Financial Times, we are committed to providing essential content that empowers professionals to excel in their roles and contributes significantly to our clients' achievements.

We are currently on the lookout for a dynamic and experienced individual to join our marketing team as a Lead Marketing Strategist. This role will be pivotal in managing and executing marketing strategies for a variety of brands within our extensive portfolio of B2B specialist publications.

The successful candidate will play a crucial role in driving new subscription sales, enhancing revenue streams, increasing brand visibility, and boosting readership and engagement for our specialized publications, including:
- Health Payer Specialist
- Life Annuity Specialist
- P&C Specialist

This position requires collaboration with various stakeholders, including sales, data analytics, commercial operations, editorial, and technology teams.

Key Responsibilities:

  • Develop and implement comprehensive, multichannel marketing strategies for our specialized publications.
  • Generate qualified leads to enhance revenue and expand market presence.
  • Increase the lifetime value of subscribing firms through targeted readership development initiatives.
  • Identify and cultivate synergies and cross-selling opportunities within the FT Specialist corporate subscriptions business.
  • Manage social media accounts to foster organic growth and strengthen brand reputation.
  • Enhance brand visibility through strategic media partnerships, industry conferences, and digital platforms.
  • Review and analyze campaign performance metrics, providing recommendations for optimization.
  • Draft compelling copy for marketing campaigns and collateral materials.
  • Collaborate with the design team to create impactful marketing materials, including promotional content, email templates, advertisements, and more.

Qualifications:

  • Bachelor's Degree in business, advertising, marketing, communications, or equivalent professional experience.
  • A minimum of four years of relevant professional experience.
  • Strong interest in B2B marketing.
  • Exceptional written communication skills.
  • Enthusiasm for learning about specialized industries.
  • A collaborative mindset with the ability to work independently.
  • Proactive attitude and willingness to embrace new challenges and acquire new skills.
  • Experience in email marketing, including crafting subject lines and email content.
  • Familiarity with running campaigns in email service providers.
  • Knowledge of LinkedIn Ads, SEO, and SEM is a significant advantage.
  • Understanding of campaign metrics and analytics.
  • Experience in B2B, media, and/or event marketing is a plus.
  • Knowledge of targeting, segmentation, opt-out regulations, and list acquisition.
  • Basic understanding of HTML.
  • Proficiency in Microsoft Office, particularly Excel.
  • Familiarity with Salesforce CRM and Salesforce Marketing Cloud is a plus.

What We Offer:

  • Generous paid time off, including vacation, personal days, and sick leave.
  • Comprehensive health, vision, dental, and life & disability insurance.
  • Competitive 401(k) plan with company matching and profit sharing after two years.
  • Flexible Spending Account (FSA) and commuter benefits.
  • Paid parental leave for both maternity and paternity.
  • Flexible working arrangements.
  • Employee-led networks promoting diversity and inclusion in the workplace.
  • Additional perks such as volunteer days and in-office events.


Salary Range: A reasonable estimate for this role is $75,000 - $80,000, with compensation based on various factors including skills, experience, and organizational needs.