Global Social Media Strategist

2 weeks ago


New York County New York, United States Fresh Full time
Position Overview:

The Global Social Media Strategist will play a crucial role in enhancing Fresh's presence in the digital landscape.

Key Responsibilities:
1. **Drive Brand Leadership:**
Ensure Fresh remains at the forefront of the social media arena.

2. **Creative and Analytical Fusion:**
Skillfully combine innovative thinking with data-driven insights to formulate social media strategies that align with brand, marketing, and sales goals.

3. **Collaborative Planning:**
Work closely with regional teams to develop localized social media schedules, initiatives, and influencer collaborations, including the creation of guidelines and performance reports.

4. **Channel Growth and Awareness:**
Enhance and protect social media platforms by generating awareness and leveraging emerging trends to create captivating content.

5. **Content Creation:**
Develop engaging, original, and informative content for brand, product, and lifestyle campaigns in collaboration with creative, digital, and storytelling teams.

6. **Community Engagement:**
Oversee all facets of community interaction, responding to global audience inquiries while partnering with customer service teams to ensure a consumer-focused experience.

7. **Performance Metrics:**
Establish essential social media KPIs and manage comprehensive reporting to evaluate the effectiveness of campaigns on a weekly, monthly, and quarterly basis.

First Year Objectives:

The Global Social Media Strategist will be instrumental in propelling Fresh to new heights as the brand broadens its influence and recognition across various platforms and markets, while also contributing significantly to the brand's most significant product launch in recent times.

Physical Requirements:
1. Ability to remain in a stationary position for an average of 7.5 hours per day.
2. Light to moderate lifting may be necessary.
3. While performing job duties, the employee may frequently be required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

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