Lead Social Media Strategist

2 weeks ago


New York County New York, United States Platform at Publicis Full time
Position Overview:

The Lead Social Media Strategist is tasked with crafting comprehensive elements of a paid media strategy, which encompasses target demographics, budget allocation across various platforms, key performance indicators for measurement, and recommendations for paid placements.

This role requires adept management of daily media planning and analytical tasks while fostering robust relationships with publishers and partner agencies.


Key Responsibilities:
  • Contribute to the overarching strategy for paid social media initiatives at Platform at Publicis.
  • Identify suitable audience segments, allocate campaign budgets by channel, and establish measurement KPIs for client endorsement.
  • Collaborate with the internal social media buying team to enhance social media purchases and share insights with clients.
  • Oversee social campaign financials, including media authorizations and the management of the billing reconciliation process.
  • Engage daily and build rapport with client teams and social media partner teams.
  • Create and deliver succinct results presentations that highlight campaign insights and suggest optimizations.
  • Continuously monitor and evaluate campaign performance; assist in the strategic analysis of ongoing campaigns.
  • Guide media planners and buyers through the entire campaign lifecycle, from initial planning to execution.
  • Formulate and present tactical plans along with testing recommendations.
  • Provide support to 1-2 direct reports.
  • Fulfill additional responsibilities as assigned.


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