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Lead Marketing Strategist

2 months ago

New York, New York, United States EasyKnock Full time

EasyKnock stands at the forefront of home equity solutions, delivering creative programs that empower homeowners with swift and adaptable financial options. Our offerings enable individuals to tap into their home equity for purposes such as debt management, property acquisition, or business investments through our innovative sale-leaseback solutions.

Position Overview:

  • We are in search of a Lead Marketing Strategist to assist in the development and implementation of marketing initiatives across diverse channels. The primary emphasis will be on content creation, customer lifecycle engagement, and digital marketing.
  • The successful candidate will have a thorough grasp of the marketing mix, adeptness in market research analysis, and the ability to interpret consumer behavior. They will act as a liaison among various channel managers, skilled in data analysis to assess ROI and KPI metrics.

Key Responsibilities:

  • Roles & Responsibilities:
  • Enhance digital marketing efforts on essential advertising platforms and initiate new advertising tests and campaigns.
  • Oversee content management on EasyKnock's social media channels and newsletters, managing post scheduling, frequency, and performance evaluation.
  • Facilitate community engagement on review platforms and social media, working alongside marketing leaders to pinpoint performance trends.
  • Collaborate with internal teams for message crafting and testing across various platforms.
  • Assist in affiliate management, including performance reporting and relationship cultivation.

Qualifications:

  • Bachelor's degree in Marketing or a related discipline is preferred.
  • 3-4+ years of experience in results-driven digital marketing.
  • Proficiency in tools such as Microsoft Excel, Google Analytics, and Tag Manager.
  • Exceptional communication and presentation abilities.

Benefits:

  • Flexible remote or hybrid work arrangements.
  • Attractive base salary with potential bonuses.
  • Comprehensive benefits package and unlimited paid time off.
  • Generous stock option offerings.
  • Opportunity to join a rapidly expanding company in the financial technology sector.
  • Collaboration with skilled and passionate colleagues.