Lead Social Media Strategist

2 weeks ago

New York, New York, United States Edelman Full time

**Privacy Notice**

**Social Media Strategy Supervisor - Retail**

Edelman is seeking a Social Media Strategy Supervisor to enhance our dynamic team of social strategists, practitioners, and community specialists supporting a leading retail client. In this role, you will be tasked with crafting and implementing innovative social and digital marketing strategies aimed at fostering brand loyalty among current fans while attracting new customers. Your enthusiasm for social media will empower you to think creatively, take calculated risks, and propose impactful initiatives that will distinguish our retail clients in a competitive landscape.

**Key Responsibilities:**

  • Demonstrate a comprehensive understanding of essential client information, including overarching business strategies, industry challenges, product offerings, and competitive landscape in the digital and social arena.
  • Translate insights derived from social interactions and community trends into strategic and actionable recommendations.
  • Develop social and community strategies, guiding research efforts and insights for social campaign development while overseeing daily execution.
  • Advise clients and community managers on engagement tactics within evolving social media platforms, identifying and assessing new opportunities aligned with client goals.
  • Create and document best practices for community management, including workflows, tools, and responsibilities.
  • Evaluate and optimize community management successes for clients.
  • Coordinate community engagement initiatives for large-scale social media and digital campaigns across various markets.
  • Provide leadership to a team of community managers through motivation, coaching, and consistent feedback, holding them accountable for both achievements and challenges.
  • Collaborate across teams and functions to ensure alignment with brand communication and marketing objectives.
  • Exhibit flexibility and adaptability to new conditions, assignments, and deadlines in a fast-paced environment.
  • Maintain a detail-oriented and highly organized approach to managing multiple project deadlines with operational excellence.
  • Serve as a positive role model, fostering respect and support among colleagues, clients, and partners.
  • Engage in active listening and ask pertinent questions during daily operations, upholding creative, ethical, and legal standards.
  • Encourage innovative ideas; approach problem-solving with purpose and resourcefulness; embrace diverse trends, skills, and perspectives.
  • Effectively manage personal strengths and weaknesses, enabling both self and others to leverage their skills and talents.
  • View feedback as a constructive opportunity for growth and act accordingly.
  • Demonstrate a keen interest in understanding earned media and coordinating integrated campaigns with comprehensive teams, including strategy, media relations, intelligence, and creative.

**Qualifications:**

  • A minimum of four years of experience in digital or social media initiatives, with at least two years in overseeing social media community management for a public brand.
  • A strong passion for communities and social media, coupled with a solid understanding of integrated communications and emerging trends.
  • Familiarity with social media management tools and platforms, including Instagram and TikTok; experience with Khoros, Sprinklr, and/or Brandwatch is advantageous.
  • Exceptional written and verbal communication skills.
  • Proficiency in Microsoft applications, particularly Microsoft PowerPoint.
  • A proven track record of developing and executing creative, engaging, and successful social media advocacy programs for clients; experience in retail is a plus.
  • Experience in client relations, with the ability to assess and address clients' communication needs through effective social programs.

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