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Lead Marketing Strategist

2 months ago

New York, New York, United States Intus Care Full time
Job Overview

We are in search of a proactive and seasoned Lead Marketing Strategist to spearhead our marketing initiatives and enhance our market presence. As the inaugural member of our marketing department, you will be expected to deliver results independently. Your primary responsibilities will encompass managing essential marketing functions, such as core messaging, brand development, and lead generation strategies.

You will collaborate across departments with our product teams to gain insights into our product value and launch schedules, providing our sales and commercial teams with the necessary materials and messaging to facilitate successful deal closures. A thorough understanding of our current market in PACE (Program of All-Inclusive Care for the Elderly) and our prospective markets in value-based care will be crucial for crafting messaging and positioning that resonates with our target clients.

You will report directly to the Chief Revenue Officer, focusing on generating qualified leads and improving deal closure rates.

About Us:

Intus Care is a pioneering healthcare analytics platform that integrates healthcare data to identify risks, visualize trends, and enhance care for PACE programs. We empower care providers to mitigate high-risk events and equip executives with tools for informed decision-making based on comprehensive clinical and operational data. Our mission is to drive data-informed change to achieve high-value, multidisciplinary care for older adults. Additionally, we provide a wide array of technical assistance and consulting services to support both emerging and established PACE programs.

Join us at Intus Care and contribute significantly to the evolution of our marketing strategy. If you are a strategic thinker with a commitment to driving customer success and scaling teams, we would be eager to connect with you.

Key Responsibilities:

  • Brand Development:
    • Lead efforts to amplify and fortify our brand presence across diverse channels, ensuring consistent and impactful messaging.
    • Oversee all social media platforms and outbound communication campaigns.
    • Create a cohesive narrative and messaging framework that embodies our offerings and corporate mission.
  • Market Analysis:
    • Conduct thorough market analysis to gather insights that inform our messaging, positioning, and overall marketing strategy, focusing on PACE and adjacent value-based care sectors.
  • Cross-Department Collaboration:
    • Work closely with product teams to comprehend the value propositions of our offerings and synchronize on product launch timelines.
    • Provide sales teams with core messaging and presentations that accurately reflect our offerings.
  • Messaging Consistency:
    • Establish and implement standardized messaging guidelines to ensure uniformity across all marketing materials and communications.
  • Sales Support Materials:
    • Collaborate with contracted designers to produce all sales presentations and collateral, including pitch decks and overview guides, to facilitate client engagement through our sales funnel.
  • Lead Generation Campaigns:
    • Design, execute, and refine outbound lead generation campaigns to enhance awareness and generate qualified leads.
  • Website Management:
    • Oversee the ongoing enhancement and updating of our website to ensure it aligns with our brand, is user-friendly, and effectively converts visitors into leads.
  • Marketing Funnel Optimization:
    • Maintain a robust marketing funnel by continuously monitoring, analyzing, and optimizing lead generation efforts.
    • Coordinate preparations for all relevant conferences.

Qualifications:

  • Demonstrated experience as a marketing leader in the digital health sector.
  • A minimum of 7 years in digital health marketing.
  • A proven track record of successfully supporting marketing and go-to-market strategies for complex product launches.
  • Experience collaborating with product teams to understand intricate products and create compelling messaging.
  • A deep understanding of various healthcare models within the value-based care landscape.
  • Strong project management capabilities with the ability to formulate detailed project and marketing plans.
  • Exceptional communication and interpersonal skills, with the ability to work collaboratively with diverse teams.
  • Proven ability to deliver consistent results independently while managing multiple priorities in a fast-paced environment.
  • Must reside in the United States.

What We Provide:

  • An opportunity to be part of an innovative team in healthcare technology.
  • Competitive salary package.
  • Comprehensive benefits, including health, dental, and vision insurance.
  • A collaborative, inclusive, and dynamic work environment.
  • Opportunities for professional growth and development.

Core Values:

  • Take Ownership of Responsibilities and Outcomes
  • Prioritize Data-Driven Decision Making
  • Be Passionate About Impact
  • Strive for Growth and Innovation
  • Support One Another

Salary Range: $120,000-$140,000/Year.