Senior Programmatic Strategy Manager

2 weeks ago


New York, New York, United States 24 Seven Talent Full time

Location: Onsite - New York, New York

Contract Duration: 5 month contract

Compensation: $56.94/hr

Key Responsibilities


1. DSP Partnership Strategy

- Conduct regular scheduled discussions with existing DSP partners to foster product innovations collaboratively.

- Initiate kickoff meetings with prospective DSP partners, outlining company protocols and prioritizing partners based on established criteria.

- Collaborate with the product team to formulate a product roadmap that incorporates sales insights, market trends, and customer feedback.

- Prepare presentations and informational materials for company leadership to provide updates on DSP partnership progress.

- Organize meetings, presentations, and quarterly business reviews with DSP partners in coordination with company leadership, sales, product, operations, and planning teams.


2. Addressability Strategy

- Collect insights and customer feedback from internal teams and external partners regarding upcoming third-party identity integrations.

- Partner with the product team to identify high-priority integrations and develop a roadmap considering engineering capacity and sprint cycles.

- Work alongside product teams to pinpoint issues with bidstream metadata crucial for enhancing the addressability of company inventory.

- Lead the integration of contextual data in the bidstream by collaborating cross-functionally with DSP partners, FreeWheel, product, legal, and sales teams.

- Develop reporting and analytics to showcase the impact of addressability initiatives and communicate findings to leadership.


3. Holding Companies and Upfront Strategy

- Monitor programmatic upfront revenue for major holding companies, identifying trends in upfront transactions through programmatic channels.

- Liaise with the finance team to obtain the latest spending figures from agencies and assist in educating forecasts and budgets for the fiscal year.

- Collaborate with agency partnerships and sales teams to gather insights on product requirements from major agencies during upfront negotiations.


4. Marketplace Strategy

- Drive product strategy in alignment with joint priorities established with our ad server, FreeWheel.

- Collaborate with the internal marketplace insights team and external partners to assess the overall state of the advertising industry.

Qualifications

  • 4-5 years of experience in research, programmatic, or retail media network roles.
  • Proficient in Excel and data visualization; a commitment to enhancing these skills is essential.
  • Must possess unrestricted work authorization to work in the United States.
  • Must be 18 years or older.
  • Familiarity with the broader digital advertising sales and programmatic ecosystem.
  • Experience in the digital CTV landscape and/or programmatic advertising.
  • Insights into marketplace dynamics are beneficial.
  • Experience in the entertainment sector is a plus.
  • Proficiency in Double Verify, Hubble, Excel, and PowerPoint is highly desired.


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