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Senior Marketing Strategy Manager
2 months ago
Company: TekWissen LLC
Position: Senior Marketing Strategy Manager
Location: New York, NY
Job Type: Contract
Work Type: Onsite
Shift: Monday to Friday, 9:00 AM - 6:00 PM
Job DescriptionOverview: TekWissen LLC is a prominent provider of workforce management solutions across the United States and internationally. Our client operates within the media and entertainment sector, focusing on the development, production, and marketing of news and entertainment content. This organization encompasses a diverse array of television networks, a film production company, television production operations, a group of television stations, theme parks, and a variety of internet-based services.
Qualifications- 4-5 years of relevant experience, ideally in research, programmatic, or retail media network roles.
- Strong proficiency in Excel and data visualization tools is essential.
- A commitment to learning and enhancing these skills is required.
- Must possess unrestricted work authorization for the United States.
- Must be at least 18 years of age.
- Understanding of the broader digital advertising sales and programmatic landscape; experience in RMN marketplaces is advantageous.
- Collaboration is key; a results-driven approach is necessary.
- The ideal candidate should demonstrate proactivity.
- Ability to synthesize insights from various internal and external sources to inform the client's strategic positioning.
- This position is vital for managing relationships with Demand-Side Platform (DSP) partners, fostering product innovations, and shaping strategies related to addressability and marketplace dynamics.
- The successful candidate will utilize their comprehensive knowledge of the Connected TV (CTV) ecosystem, programmatic advertising, and ad technology operations to bolster the client's market presence and revenue growth.
- Expertise in Excel for detailed reporting and PowerPoint for effective presentations is crucial for success in this role.
- Conduct regular calls with existing DSP partners to promote product innovations.
- Initiate discussions with potential DSP partners, outlining client protocols and prioritizing partnerships accordingly.
- Collaborate with the product team to develop a product roadmap based on sales and market feedback.
- Prepare presentations and materials for leadership to communicate progress with DSP partners.
- Facilitate meetings and presentations with DSP partners, coordinating with various internal teams.
- Collect insights and feedback from internal teams and external partners regarding upcoming third-party identity integrations.
- Work with the product team to prioritize integrations based on engineering capacity and project timelines.
- Collaborate with product teams to address issues related to bitstream metadata that affect inventory addressability.
- Lead initiatives to enable contextual data in the bidstream by working cross-functionally with DSP partners and internal teams.
- Create reports and analytics to showcase the impact of addressability initiatives to leadership.
- Drive product strategy in collaboration with our ad server partner.
- Engage with internal insights teams and external partners to assess the state of the advertising industry.
TekWissen LLC is an equal opportunity employer committed to fostering workforce diversity.
