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Lead Programmatic Analyst

2 months ago

New York, New York, United States Spark Foundry Full time
Job Overview

Company Overview:
Spark Foundry is a leading global media agency dedicated to enhancing brand engagement, affinity, and transactions. By merging exceptional media expertise with innovative strategies, Spark captivates consumers, encouraging them to connect with our clients' brands and increase their purchasing behavior.

Combining the agility of a startup with the robust capabilities of Publicis Media, Spark Foundry offers a unique blend of personalized insights and services alongside the extensive buying power of a global leader. We empower challenger brands to operate with the strength of giants and assist established brands in adopting a more agile approach.

Our inclusive culture values diversity and ensures that every voice is heard, making Spark a preferred destination for top talent in the industry, reflected in our high retention rates. By focusing on holistic professional and personal development, we equip our workforce to tackle current challenges and build meaningful careers for the future.

Our team comprises professionals from various fields, including data analytics, creative production, communication strategies, finance, marketing, and liberal arts, ensuring a rich blend of perspectives.

Position Summary:

The Senior Programmatic Analyst is responsible for strategic planning and execution of campaigns for designated clients. This role encompasses both strategic insight generation and tactical implementation, requiring the analyst to independently derive actionable insights and collaborate with Programmatic Analysts for campaign execution. Additionally, this position involves training Programmatic Analysts on client-specific protocols, offering expertise in optimization strategies, and advising on best practices for client interactions.

Key Responsibilities:
  • Inventory & New Channel Strategy:
    - Engage with and evaluate inventory while advancing channel partnerships.
    - Identify opportunities for testing new partners and collaborate with programmatic planning teams.
    - Develop tailored solutions, including white lists, custom marketplaces, PMPs, SSPs, and cross-channel strategies.
    - Collaborate with platforms, SSPs, and programmatic buyers to ensure precise implementation.
    - Address supply issues for both pre-production and active campaigns.
    - Oversee quality assurance processes for supply and new channels.
    - Partner with programmatic buyers to analyze inventory performance and develop optimization strategies.
    - Identify potential case studies for key opportunities and lead their creation with programmatic buyers.
    - Establish best practices for inventory solutions and new channels, regularly communicating updates to the broader programmatic team.
    - Maintain a comprehensive log of all inventory and new channel testing across Spark Foundry locations.
  • Programmatic Operations:
    - Collaborate with management to establish consistent processes for utilizing offshore resources.
    - Work with offshore management to provide feedback and address needs.
    - Maintain documentation, training materials, and onboarding resources across the office.
Qualifications:
  • 1-2 years of experience with RTB, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms.
  • In-depth understanding of programmatic planning, buying, and ad tech vendors.
  • Strong negotiation capabilities.
  • Proficiency in Microsoft Office, particularly Excel.
  • Excellent analytical and mathematical skills.
  • Outstanding communication and writing abilities.
  • Strong project management and time management skills.
  • Desire to contribute positively to a team environment.
Additional Information:

This position operates in a hybrid model, requiring three days in the office each week. All information will be kept confidential in accordance with EEO guidelines.

Compensation Range: $58,500-$88,000 annually. This range reflects the company's anticipated compensation for this role, which may vary based on the applicant's skills, qualifications, and experience.