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Programmatic Media Manager

2 months ago

New York, New York, United States GroupM Nexus Full time

Job Summary

As a Programmatic Media Manager at GroupM Nexus, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Your primary goal will be to develop and implement programmatic activation strategies that drive business outcomes for our clients.

Key Responsibilities

  • Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
  • Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
  • Develop strong working relationships with members of the broader digital account teams, including planning, investment, operations, and analytics.
  • Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide our clients with high-quality inventory opportunities.
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
  • Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
  • Conduct regular and ad-hoc analyses to identify opportunities to improve performance within and across campaigns.
  • Keep key stakeholders, including clients and account teams, updated on campaign and account-level performance via regular and ad-hoc reporting and status meetings.

Requirements

  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience.
  • 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
  • Familiarity with key programmatic and digital platforms.
  • Advanced Microsoft Excel User.
  • Experience with other databases, visualization tools, or coding languages is a plus.
  • Exceptional verbal and written skills, organizational skills, and a detail-oriented mindset.
  • Strong presentation skills and comfort in presenting to senior stakeholders.
  • Analytical abilities and quantitative skills.
  • Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Life at GroupM Nexus

At GroupM Nexus, we are committed to providing a dynamic and inclusive work environment that fosters growth and development. Our employees have access to a range of benefits, including competitive medical, vision, and dental insurance, significant paid time off, and employee mental health awareness days. We also offer opportunities for professional development and networking through our employee resource groups and in-office events.

GroupM Nexus is a leading media investment company that provides innovative solutions to drive business outcomes for our clients. With a global presence and a team of experts in programmatic media, we are well-positioned to help our clients succeed in the ever-changing media landscape.