Senior Programmatic and Social Media Analyst

2 weeks ago

New York, New York, United States Starcom Full time
Job Overview

Company Overview:
Starcom is a leading global communications planning and media agency with over 80 years of experience. We prioritize people in all our endeavors, leveraging data and technology to drive impactful results for our clients. With a diverse team of over 7,000 professionals across more than 100 locations worldwide, we collaborate with top-tier brands and marketers, including notable names such as Bank of America, Best Buy, and McDonald's.

Role Responsibilities:

Key Duties:
As a Senior Analyst specializing in Programmatic and Paid Social, you will be responsible for the strategic planning and execution of campaigns for designated clients. This role requires a blend of strategic insight and tactical execution, where you will independently derive actionable insights and implement campaigns with the assistance of Analysts. You will also mentor Analysts on client-specific protocols, offering expertise in optimization techniques and best practices for client engagement.

  • Independently plan, execute, manage, and optimize programmatic media campaigns across various platforms, including Display, Mobile, Video, and social media channels.
  • Clearly articulate digital strategies and rationales to both existing and prospective clients.
  • Maintain a high level of diligence and attention to detail, adhering to best practices throughout the campaign lifecycle.
  • Manage daily campaign operations, addressing internal inquiries related to tracking and campaign status.
  • Assist in creating client-facing performance reports, ensuring data integrity and insightful analysis.
  • Evaluate inventory availability and contribute to proposal development for new client opportunities.
  • Oversee the delivery of creative assets and campaign documentation in preparation for launches.
  • Traffic campaign tags into Demand Side Platforms (DSPs) and other advertising technologies.
  • Ensure accurate campaign implementation through a thorough quality assurance process.
  • Provide regular auditing reports to stakeholders and manage billing systems as necessary.
  • Foster relationships with the broader Starcom digital Activation, Strategy, and Analytics teams.
  • Participate in knowledge-sharing sessions to enhance campaign performance strategies.
  • Engage with Analysts through coaching and education on emerging technologies and digital advertising principles.
  • Collaborate with technology partners to resolve daily campaign management queries.
Candidate Qualifications:

Required Skills:
The ideal candidate will possess a Bachelor’s degree or higher, preferably in marketing, advertising, business, or a related field. A minimum of 1 year of relevant experience in programmatic media is required. Familiarity with technologies such as The Trade Desk and DoubleClick Bid Manager is essential, along with a solid understanding of both traditional and digital media planning.

  • Strong analytical, organizational, and communication skills.
  • Proven project management capabilities.
  • Proficiency in Microsoft Office Suite, particularly Excel.
  • A resourceful and motivated individual who can work independently and collaboratively.
Additional Information:

Company Commitment:
Starcom is an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace. We offer a comprehensive benefits package that includes wellness programs, flexible working arrangements, and support for various life events.

All information will be kept confidential in accordance with EEO guidelines.

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