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Senior Programmatic Strategy Manager
2 months ago
Location: Onsite - New York, New York
Contract Duration: 5 months
Compensation: $56.94/hr
Key Responsibilities
DSP Partnership Strategy
- Facilitate regular discussions with existing DSP partners to foster product advancements.
- Initiate introductory meetings with prospective DSP partners, outlining company protocols and prioritizing partners based on established criteria.
- Collaborate with the product team to develop a product roadmap that incorporates feedback from sales, market insights, and customer perspectives.
- Prepare presentations and informational materials for company leadership to report on the latest developments with DSP partners.
- Coordinate meetings, presentations, and quarterly business reviews with DSP partners, engaging with company leadership, sales, product, operations, and planning teams.
Addressability Strategy
- Collect insights and customer feedback from internal teams and external partners regarding upcoming third-party identity integrations.
- Work alongside the product team to identify high-priority integrations, considering engineering capacity and sprint cycles.
- Partner with product teams to address issues related to bidstream metadata that are crucial for enhancing the addressability of company inventory.
- Lead the implementation of contextual data in the bidstream by collaborating cross-functionally with DSP partners, FreeWheel, product, legal, and sales teams.
- Develop reporting and analytics to demonstrate the impact of addressability initiatives and communicate findings to leadership.
Holding Companies and Upfront Strategy
- Monitor programmatic upfront revenue for major holding companies, identifying trends in upfront transactions through programmatic and biddable channels.
- Collaborate with the finance team to analyze the latest spending figures from agencies and assist in forecasting and budgeting for the fiscal year.
- Engage with agency partnerships and sales teams to gather insights on product requirements emerging from major agencies during upfront negotiations (DSP/SSP partnerships, third-party identifiers, etc.).
Marketplace Strategy
- Drive product strategy in alignment with joint priorities alongside our ad server, FreeWheel.
- Collaborate with the internal marketplace insights team and external partners to assess the current state of the advertising industry.
Qualifications
- 4-5 years of experience in research, programmatic, or retail media network roles.
- Proficient in Excel and data visualization; a commitment to continuous improvement in these skills is essential.
- Must possess unrestricted work authorization in the United States.
- Must be at least 18 years old.
- Familiarity with the broader digital advertising and programmatic ecosystem.
- Experience in the digital CTV landscape and/or programmatic advertising is preferred.
- Experience with marketplace insights is advantageous.
- Knowledge of the entertainment sector is a plus.
- Familiarity with Double Verify, Hubble, Excel, and PowerPoint is highly desired.
