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Senior Programmatic Strategy Manager

2 months ago

New York, New York, United States 24 Seven Talent Full time

Location: Onsite - New York, New York

Contract Duration: 5 month contract

Compensation: $56.94/hr

Key Responsibilities


1. DSP Partnership Strategy

- Conduct regular meetings with existing DSP partners to foster product innovations.

- Initiate discussions with potential DSP partners, outlining company protocols and prioritizing based on specific criteria.

- Collaborate with the product team to develop a product roadmap informed by sales insights, market trends, and customer feedback.

- Prepare presentations and informational materials for leadership to provide updates on DSP partner progress.

- Facilitate meetings, presentations, and quarterly business reviews with DSP partners, coordinating with various internal teams.


2. Addressability Strategy

- Collect insights and customer feedback from internal and external sources regarding upcoming third-party identity integrations.

- Work alongside the product team to identify high-priority integrations and plan these based on engineering capacity and development cycles.

- Collaborate with product teams to address issues with bidstream metadata crucial for enhancing inventory addressability.

- Lead efforts to enable contextual data within the bidstream by engaging cross-functionally with DSP partners and internal teams.

- Develop reporting and analytics to showcase the impact of addressability initiatives and communicate findings to leadership.


3. Holding Companies and Upfront Strategy

- Monitor programmatic upfront revenue trends for major holding companies, analyzing the proportion transacted through programmatic channels.

- Collaborate with the finance team to stay updated on agency spending and assist in budget forecasting for the year.

- Work with agency partnerships and sales teams to gather insights on product requirements during upfront negotiations.


4. Marketplace Strategy

- Drive product strategy in alignment with our ad server, FreeWheel.

- Collaborate with internal marketplace insights teams and external partners to assess the broader advertising industry landscape.

Qualifications

  • 4-5 years of experience in research, programmatic, or retail media network roles.
  • Proficient in Excel and data visualization; a commitment to improving these skills is essential.
  • Must possess unrestricted work authorization in the United States.
  • Familiarity with the digital advertising ecosystem, particularly in CTV and programmatic sectors.
  • Experience in marketplace insights is advantageous.
  • Relevant experience in the entertainment industry is a plus.
  • Familiarity with tools such as Double Verify, Hubble, Excel, and PowerPoint is highly desired.